Competitive advantages in EM-K12: Difference between revisions

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==Research Questions==
==Research Questions==
Define the competitive advantages in the field and the barriers of entry
Define the competitive advantages in the field and the barriers of entry
"Entry barriers to educational publishing are formidable. At every stage of production, from paper to printing, economies of scale favor mammoth enterprises. States and many local districts require publishers to post performance bonds, provide free samples, maintain textbook depositories, and field teachers’ consultants. Aggressive sales forces often build tight relationships with district-level textbook
purchasers that become habitual over time. Any company that plans to compete nationally in school publishing must be capital intensive and “full service,” that is, it must offer study guides, workbooks, and technology, along with discounts, premiums, and an array of teacher enticements. In some states, including California and Texas, Spanish versions of texts, as well as teachers’ editions, binders, and answer keys may determine which books are adopted." (Sewall, 2005 - Textbook Publishing, p. 499)
==Navigation==
==Navigation==
Back to [[The K-12 Level]]<br>
Back to [[The K-12 Level]]<br>

Revision as of 15:23, 1 May 2009

Research Questions

Define the competitive advantages in the field and the barriers of entry

"Entry barriers to educational publishing are formidable. At every stage of production, from paper to printing, economies of scale favor mammoth enterprises. States and many local districts require publishers to post performance bonds, provide free samples, maintain textbook depositories, and field teachers’ consultants. Aggressive sales forces often build tight relationships with district-level textbook purchasers that become habitual over time. Any company that plans to compete nationally in school publishing must be capital intensive and “full service,” that is, it must offer study guides, workbooks, and technology, along with discounts, premiums, and an array of teacher enticements. In some states, including California and Texas, Spanish versions of texts, as well as teachers’ editions, binders, and answer keys may determine which books are adopted." (Sewall, 2005 - Textbook Publishing, p. 499)

Navigation

Back to The K-12 Level
Back to Educational Materials