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"Studios close the door on DVD copying"
http://zdnet.com.com/2100-1103-828476.html

The solution?  Watermarking (which as we know, can mess with the picture).

"Technical plans aren't final yet.  But essentially a watermark would insert
instructions directly into the movies that would tell DVD players and
recorders whether a movie could be copied. If it was copied illegally, the
movie could not be played on hardware that included the watermark-recognition
technology."