Intentcasting - Revision history

Dsearls: Minor edits, mostly adding commas and gendering the customer as female.

2023-06-01T04:09:59Z

Minor edits, mostly adding commas and gendering the customer as female.

Dsearls: Added dates for Personal RFP and Scott Adams' "broadcast shopping".

2021-08-20T11:55:37Z

Added dates for Personal RFP and Scott Adams' "broadcast shopping".

← Older revision		Revision as of 11:55, 20 August 2021
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	Intentcasting is a way of issuing a [[Personal RFP]] that says, for example,		Intentcasting is a way of issuing a [[Personal RFP]]† that says, for example,

	* "I need a stroller for twins in Glasgow in the next three hours."		* "I need a stroller for twins in Glasgow in the next three hours."
Line 9:		Line 9:

	Think of these as examples of how demand advertises to supply, rather than vice versa. It requires no guesswork about what the customer wants, or whether there is money on the table. The customer appears to the seller as a qualified lead, but not (unless she so chooses) as a target for future marketing, because the intentcast carries terms that you — the customer — assert, and to which the seller or intermediary must agree. (See [https://cyber.law.harvard.edu/projectvrm/EmanciTerm EmanciTerm].)		Think of these as examples of how demand advertises to supply, rather than vice versa. It requires no guesswork about what the customer wants, or whether there is money on the table. The customer appears to the seller as a qualified lead, but not (unless she so chooses) as a target for future marketing, because the intentcast carries terms that you — the customer — assert, and to which the seller or intermediary must agree. (See [https://cyber.law.harvard.edu/projectvrm/EmanciTerm EmanciTerm].)

	~~[[http://dilbert.com/blog/entry/hunter_becomes_the_prey/ Scott Adams calls this]] "broadcast shopping."~~

	The customer can also provide a sum he or she is willing to pay. He or she should be able to do this in a way that is secure and involves minimal disclosure of personal information. If the sum is escrowed at a bank or other institution as earnest ready-to-pay money on the table, that should be possible as well. More about this is covered on the [[EmanciPay]] page.		The customer can also provide a sum he or she is willing to pay. He or she should be able to do this in a way that is secure and involves minimal disclosure of personal information. If the sum is escrowed at a bank or other institution as earnest ready-to-pay money on the table, that should be possible as well. More about this is covered on the [[EmanciPay]] page.
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	[http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work#Intentcasting Here is a list of intentcasting providers] on [http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work the ProjectVRM Development Work list].		[http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work#Intentcasting Here is a list of intentcasting providers] on [http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work the ProjectVRM Development Work list].

			_____________

			†In March 2009, when we first came up with this idea, we called it a [[Personal RFP]]. In November 2009, Scott Adams came up with a similar idea [http://dilbert.com/blog/entry/hunter_becomes_the_prey/ he called "broadcast shopping"].

Dsearls: swapped "laptop" for "ThinkPad"

2020-09-26T22:07:16Z

swapped "laptop" for "ThinkPad"

← Older revision		Revision as of 22:07, 26 September 2020
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	* "I need a stroller for twins in Glasgow in the next three hours."		* "I need a stroller for twins in Glasgow in the next three hours."
	* "I need a ~~ThinkPad~~ power supply near SFO this afternoon."		* "I need a laptop power supply near SFO this afternoon."
	* "I need to rent a minivan that seats six and has a roof rack in Salt Lake City next week."		* "I need to rent a minivan that seats six and has a roof rack in Salt Lake City next week."
	* "I need wheel rims for a 1967 Peugeot 404."		* "I need wheel rims for a 1967 Peugeot 404."

Dsearls: Added links to the development work page

2016-02-15T22:05:43Z

Added links to the development work page

← Older revision		Revision as of 22:05, 15 February 2016
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	How intentcasting might work in another decade is described in "[http://online.wsj.com/article/SB10000872396390444873204577535352521092154.html The Customer as a God], the VRM cover essay in the 20 July 2012 [http://wsj.com Wall Street Journal] Review section.		How intentcasting might work in another decade is described in "[http://online.wsj.com/article/SB10000872396390444873204577535352521092154.html The Customer as a God], the VRM cover essay in the 20 July 2012 [http://wsj.com Wall Street Journal] Review section.

			[http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work#Intentcasting Here is a list of intentcasting providers] on [http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work the ProjectVRM Development Work list].

Dsearls: Added a scenario

2014-02-20T16:03:08Z

Added a scenario

← Older revision		Revision as of 16:03, 20 February 2014
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	* "I need a stroller for twins in Glasgow in the next three hours."		* "I need a stroller for twins in Glasgow in the next three hours."
	* "I need a ThinkPad ~~T60~~ power supply near SFO this afternoon."		* "I need a ThinkPad power supply near SFO this afternoon."
	* "I need to rent a minivan that seats six and has a roof rack in Salt Lake City next week."		* "I need to rent a minivan that seats six and has a roof rack in Salt Lake City next week."
	* "I need wheel rims for a 1967 Peugeot 404."		* "I need wheel rims for a 1967 Peugeot 404."
	* "I need a 200 watt 220-110 volt power converter in Copenhagen this afternoon"		* "I need a 200 watt 220-110 volt power converter in Copenhagen this afternoon"
			* "Here's a QR/barcode/photo of the boots I want in size 9E. Who can get them to me by tomorrow — without knowing yet who I am, while also knowing that I'm for real?"

	Think of these as examples of how demand advertises to supply, rather than vice versa. It requires no guesswork about what the customer wants, or whether there is money on the table. The customer appears to the seller as a qualified lead, but not (unless she so chooses) as a target for future marketing.		Think of these as examples of how demand advertises to supply, rather than vice versa. It requires no guesswork about what the customer wants, or whether there is money on the table. The customer appears to the seller as a qualified lead, but not (unless she so chooses) as a target for future marketing, because the intentcast carries terms that you — the customer — assert, and to which the seller or intermediary must agree. (See [https://cyber.law.harvard.edu/projectvrm/EmanciTerm EmanciTerm].)

	[[http://dilbert.com/blog/entry/hunter_becomes_the_prey/ Scott Adams calls this]] "broadcast shopping."		[[http://dilbert.com/blog/entry/hunter_becomes_the_prey/ Scott Adams calls this]] "broadcast shopping."

Dsearls: Added text at the bottom

2012-11-16T02:21:19Z

Added text at the bottom

← Older revision		Revision as of 02:21, 16 November 2012
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	That table is a set of protocols, rituals, systems and services for routing requests from demand to supply, and responses back. Setting up that table is a primary challenge for VRM, and one addressed by a number of companies and projects on the [[VRM Development Work]] page.		That table is a set of protocols, rituals, systems and services for routing requests from demand to supply, and responses back. Setting up that table is a primary challenge for VRM, and one addressed by a number of companies and projects on the [[VRM Development Work]] page.

			How intentcasting might work in another decade is described in "[http://online.wsj.com/article/SB10000872396390444873204577535352521092154.html The Customer as a God], the VRM cover essay in the 20 July 2012 [http://wsj.com Wall Street Journal] Review section.

Dsearls: Added some text, corrected some errors

2012-06-30T20:53:28Z

Added some text, corrected some errors

← Older revision		Revision as of 20:53, 30 June 2012
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	There are many ways this can be done now, through non-substitutable websites and services. Craigs List and eBay both provide means for requesting products. Twitter does too. And [http://www.etsy.com/alchemy/ Etsy].		There are many ways this can be done now, through non-substitutable websites and services. Craigs List and eBay both provide means for requesting products. Twitter does too. And [http://www.etsy.com/alchemy/ Etsy].

	But in a networked marketplace we should not be limited only to what silo'd services provide. Intentcasting services, operating as a [[Fourth parties]] (working on the buyer's behalf, rather than the seller's, or any group of sellers), would provide the security, selective disclosure, tracking, auditability and accountability that an individual might not have on their own.		But in a networked marketplace we should not be limited only to what silo'd services provide. Intentcasting services, operating as [[Fourth parties]] (working on the buyer's behalf, rather than the seller's, or any group of sellers), would provide the security, selective disclosure, tracking, auditability and accountability that an individual might not have on their own. They could also note (and signal appropriately) loyalty, banking, shipping and other relationships the customer might have with sellers and other relevant parties in the market.

	But to make intentcasting a true category, services should be substitutable.		But to make intentcasting a true category, services should be substitutable.

Dsearls: Added much text, pointers to other pages

2012-06-30T20:50:09Z

Added much text, pointers to other pages

← Older revision		Revision as of 20:50, 30 June 2012
Line 6:		Line 6:
	* "I need wheel rims for a 1967 Peugeot 404."		* "I need wheel rims for a 1967 Peugeot 404."
	* "I need a 200 watt 220-110 volt power converter in Copenhagen this afternoon"		* "I need a 200 watt 220-110 volt power converter in Copenhagen this afternoon"

			Think of these as examples of how demand advertises to supply, rather than vice versa. It requires no guesswork about what the customer wants, or whether there is money on the table. The customer appears to the seller as a qualified lead, but not (unless she so chooses) as a target for future marketing.

	[[http://dilbert.com/blog/entry/hunter_becomes_the_prey/ Scott Adams calls this]] "broadcast shopping."		[[http://dilbert.com/blog/entry/hunter_becomes_the_prey/ Scott Adams calls this]] "broadcast shopping."

	The customer can also provide a sum he or she is willing to pay. He or she should be able to do this in a way that is secure and involves minimal disclosure of personal information.		The customer can also provide a sum he or she is willing to pay. He or she should be able to do this in a way that is secure and involves minimal disclosure of personal information. If the sum is escrowed at a bank or other institution as earnest ready-to-pay money on the table, that should be possible as well. More about this is covered on the [[EmanciPay]] page.

	There are many ways this can be done now, through non-substitutable websites and services. Craigs List and eBay both provide means for requesting products. Twitter does too. And [http://www.etsy.com/alchemy/ Etsy].		There are many ways this can be done now, through non-substitutable websites and services. Craigs List and eBay both provide means for requesting products. Twitter does too. And [http://www.etsy.com/alchemy/ Etsy].

	~~What makes~~ a ~~personal RFP a VRM protocol is the substitutability of the services answering the request. The customer~~ should be ~~able~~ to ~~express demand in~~ the ~~open marketplace~~ rather than ~~only within a single intermediary~~'s ~~silo~~ or ~~walled garden~~.		But in a networked marketplace we should not be limited only to what silo'd services provide. Intentcasting services, operating as a [[Fourth parties]] (working on the buyer's behalf, rather than the seller's, or any group of sellers), would provide the security, selective disclosure, tracking, auditability and accountability that an individual might not have on their own.

	~~Personal RFPs can be thought of as~~ a ~~form by which demand advertises to supply~~, ~~rather than vice versa. It involves no guesswork about what the customer wants, or whether there is money on the table~~.		But to make intentcasting a true category, services should be substitutable.

	As matters currently stand, there is an enormous sum of demand -- such as the RFPs mentioned above -- that can result in MLOTT (Money Left On The Table) if the supply side fails to hear the demand and complete a sale. ~~There~~ is no equivalent of the RFP, RFI ~~and~~ RFQ for individuals. Yet ~~the~~ demand exists. Money is there. What we need is the table.		As matters currently stand, there is an enormous sum of demand -- such as the RFPs mentioned above -- that can result in MLOTT (Money Left On The Table) if the supply side fails to hear the demand and complete a sale. As of today there is no equivalent of the RFP, RFI or RFQ for individuals, in the open marketplace. Yet demand exists. Money is there. What we need is the table.

	That table is a set of protocols, rituals and ~~systems~~ for routing requests from demand to supply, and responses back. Setting up that table is a primary challenge for VRM.		That table is a set of protocols, rituals, systems and services for routing requests from demand to supply, and responses back. Setting up that table is a primary challenge for VRM, and one addressed by a number of companies and projects on the [[VRM Development Work]] page.

Dsearls: Creating the page, linking back to Personal RFP

2012-06-30T20:30:47Z

Creating the page, linking back to Personal RFP

New page

Intentcasting is a way of issuing a [[Personal RFP]] that says, for example,

* "I need a stroller for twins in Glasgow in the next three hours."
* "I need a ThinkPad T60 power supply near SFO this afternoon."
* "I need to rent a minivan that seats six and has a roof rack in Salt Lake City next week."
* "I need wheel rims for a 1967 Peugeot 404."
* "I need a 200 watt 220-110 volt power converter in Copenhagen this afternoon"

[[http://dilbert.com/blog/entry/hunter_becomes_the_prey/ Scott Adams calls this]] "broadcast shopping."

The customer can also provide a sum he or she is willing to pay. He or she should be able to do this in a way that is secure and involves minimal disclosure of personal information.

There are many ways this can be done now, through non-substitutable websites and services. Craigs List and eBay both provide means for requesting products. Twitter does too. And [http://www.etsy.com/alchemy/ Etsy].

What makes a personal RFP a VRM protocol is the substitutability of the services answering the request. The customer should be able to express demand in the open marketplace rather than only within a single intermediary's silo or walled garden.

Personal RFPs can be thought of as a form by which demand advertises to supply, rather than vice versa. It involves no guesswork about what the customer wants, or whether there is money on the table.

As matters currently stand, there is an enormous sum of demand -- such as the RFPs mentioned above -- that can result in MLOTT (Money Left On The Table) if the supply side fails to hear the demand and complete a sale. There is no equivalent of the RFP, RFI and RFQ for individuals. Yet the demand exists. Money is there. What we need is the table.

That table is a set of protocols, rituals and systems for routing requests from demand to supply, and responses back. Setting up that table is a primary challenge for VRM.

← Older revision		Revision as of 04:09, 1 June 2023
Line 1:		Line 1:
	Intentcasting is a way of issuing a [[Personal RFP]]† that says, for example,		Intentcasting is a way of issuing a [[Personal RFP]]† -- an intentcast -- that says, for example,

	* "I need a stroller for twins in Glasgow in the next three hours."		* "I need a stroller for twins in Glasgow in the next three hours."
Line 8:		Line 8:
	* "Here's a QR/barcode/photo of the boots I want in size 9E. Who can get them to me by tomorrow — without knowing yet who I am, while also knowing that I'm for real?"		* "Here's a QR/barcode/photo of the boots I want in size 9E. Who can get them to me by tomorrow — without knowing yet who I am, while also knowing that I'm for real?"

	Think of these as examples of how demand advertises to supply, rather than vice versa. It requires no guesswork about what the customer wants, or whether there is money on the table. The customer appears to the seller as a qualified lead, but not (unless she so chooses) as a target for future marketing~~, because~~ the intentcast carries terms ~~that you —~~ the customer ~~— assert~~, and to which the seller or intermediary must agree. (See [https://cyber.law.harvard.edu/projectvrm/EmanciTerm EmanciTerm].)		Think of these as examples of how demand advertises to supply, rather than vice versa. It requires no guesswork about what the customer wants, or whether there is money on the table. The customer appears to the seller as a qualified lead, but not (unless she so chooses) as a target for future marketing. Ideally the intentcast carries terms the customer proffers, and to which the seller or intermediary must agree. (See [https://cyber.law.harvard.edu/projectvrm/EmanciTerm EmanciTerm].)

	The customer can also provide a sum ~~he or~~ she is willing to pay. ~~He or she~~ should be able to do this in a way that is secure and involves minimal disclosure of personal information. If the sum is escrowed at a bank or other institution as earnest ready-to-pay money on the table, that should be possible as well. More about this is covered on the [[EmanciPay]] page.		The customer can also provide a sum she is willing to pay. She should be able to do this in a way that is secure and involves minimal disclosure of personal information. If the sum is escrowed at a bank or other institution as earnest ready-to-pay money on the table, that should be possible as well. More about this is covered on the [[EmanciPay]] page.

	There are many ways this can be done now, through non-substitutable websites and services. Craigs List and eBay both provide means for requesting products. Twitter does too. And [http://www.etsy.com/alchemy/ Etsy].		There are many ways this can be done now, through non-substitutable websites and services. Craigs List and eBay both provide means for requesting products. Twitter does too. And [http://www.etsy.com/alchemy/ Etsy].

	But in a networked marketplace we should not be limited only to what ~~silo~~'~~d services~~ provide. Intentcasting services~~, operating~~ as [[Fourth parties]] (working on the buyer's behalf, rather than the seller's, or any group of sellers), ~~would~~ provide the security, selective disclosure, tracking, ~~auditability~~ and accountability that ~~an individual~~ might not have on ~~their~~ own. They ~~could~~ also note (and signal appropriately) loyalty, banking, shipping and other relationships the customer might have with sellers and other relevant parties in the market.		But in a networked marketplace, we should not be limited only to what siloed services or sellers' intermediaries or marketing assistants provide. Intentcasting services operate as [[Fourth parties]] (working on the buyer's behalf, rather than the seller's, or any group of sellers), provide the security, selective disclosure, tracking, audit-ability and accountability that the customer might not have on her own. They can also note (and signal appropriately) loyalty, banking, shipping, and other relationships the customer might have with sellers and other relevant parties in the market.

	~~But to~~ make intentcasting a true category, services should be substitutable.		To make intentcasting a true category, services should be substitutable.

	As matters currently stand, there is an enormous sum of demand -- such as the RFPs mentioned above -- that can result in MLOTT (Money Left On The Table) if the supply side fails to hear the demand and complete a sale. As of today there is no equivalent of the RFP, RFI or RFQ for individuals, in the open marketplace. Yet demand exists. Money is there. What we need is the table.		As matters currently stand, there is an enormous sum of demand -- such as the RFPs mentioned above -- that can result in MLOTT (Money Left On The Table) if the supply side fails to hear the demand and complete a sale. As of today, there is no equivalent of the RFP, RFI, or RFQ for individuals in the open marketplace. Yet demand exists. Money is there. What we need is the table.

	That table is a set of protocols, rituals, systems and services for routing requests from demand to supply, and responses back. Setting up that table is a primary challenge for VRM, and one addressed by a number of companies and projects on the [[VRM Development Work]] page.		That table is a set of protocols, rituals, systems, and services for routing requests from demand to supply, and responses back. Setting up that table is a primary challenge for VRM, and one addressed by a number of companies and projects on the [[VRM Development Work]] page.

	How intentcasting might work in ~~another~~ decade is described in "[http://online.wsj.com/article/SB10000872396390444873204577535352521092154.html The Customer as a God], the VRM cover essay in the 20 July 2012 [http://wsj.com Wall Street Journal] Review section.		How intentcasting might work in a future decade is described in "[http://online.wsj.com/article/SB10000872396390444873204577535352521092154.html The Customer as a God], the VRM cover essay in the 20 July 2012 [http://wsj.com Wall Street Journal] Review section.

	[http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work#Intentcasting Here is a list of intentcasting providers] on [http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work the ProjectVRM Development Work list].		[http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work#Intentcasting Here is a list of intentcasting providers] on [http://cyber.law.harvard.edu/projectvrm/VRM_Development_Work the ProjectVRM Development Work list].