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Revision as of 15:18, 7 November 2007 by <bdi>Ka9dgx</bdi> (talk | contribs) (the missing 90%)
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Well, that's all and good, but where are the rest of the people in the world... you're only considering producer/consumer pair.

This oversimplification is harmful.

The real world has intermediaries, who add value to a transaction.

Examples include:

 Recommendation information from friends
 Quality enforcement information (USDA, FCC, UL, etc)
 Merchants who have reputations tied to the quality of their wares

All of these get thrown out of the picture in the diagram... they are 90% of any transaction... much to big to ignore.

VRM is really about re-wiring the intermediaries, and providing tools to enable them to better add value.

 --Mike--  (ka9dgx)