The r-button is a short name for a ''relationship button''
. This button can be used to request, establish and maintain relationships between entities on the Web, including transactions. In the latter sense an r-button can also be seen as a pay button, but its functionalities are not limited to transaction. (For more about how it might work in a transactional context, see [[EmanciPay]]. ) |+|
The r-button is a short name for a ''relationship button'' the the as in a .
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|−|The r-button is being developed by the VRM community primarily to provide a means for individuals to express their interest in relating to vendors of goods and services -- on those individuals' terms, and not just those of the vendors. It can also be used by vendors to express interest in relating to individual customers on mutually agreeable terms. |+|
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|−|The purpose of the r-button is to open and represent relationships are two-way rather than one-way. It is how VRM meets CRM, for the good of both. |+|
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r-button will open markets to countless opportunities that are locked out by the lock-in approaches of traditional vendor-driven business relationships. In this old model, the vendor sets all the terms and conditions -- and in too many cases making only educated guesses at what customers actually want. With VRM, they'll know. |+|
The to the .
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|−|Here is the current basic r-button design: |+|
is the .
|−|[[Image:Icon4. gif]] |+|
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|−|The button combines reciprocal symbols for customer and vendor, each represented by "magnets" facing each other. These could also be the horseshoe- shaped latch in a padlock or a bike lock. Could be anything that means safety, privacy, respect and all of those within a relationship. |+|
-be , , and .
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|−|There will be smaller and simpler versions for use, for example , on mobile devices and in browser location fields (where symbols for RSS and bookmarks now appear). |+|
and , for example on and in and .
Latest revision as of 10:27, 7 February 2014
The r-button (⊂⊃) is a short name for a relationship button (or buttons) that address the need for UI (user interface) elements representing the ability of two parties to relate as equals in a marketplace.
Here is a sample grapical r-button design:
The two sides are meant to represent "magnets" facing each other and the equals (=) symbol.
The left (⊂) side is the first party's, and the right (⊃) side is the second party's. For individuals these represent the first and second grammatical persons. They also map well to commercial dealings, where the ⊂ + ⊃ roles are customer + vendor. (They can also represent person + person, citizen + government, member + organization). Since these buttons are also characters that can be typed, they have broader utility than they might if they were just graphic elements.
For one example of how r-buttons might be used, see EmanciPay, and the r-button topic at the ProjectVRM blog.)
The purpose of the r-button is to open and represent relationships that are two-way rather than one-way — VRM meeting CRM, for example — and for scaffolding relationships based on freedom of contract rather than standard-form contracts of adhesion, which became defaulted as a mass-marketing norm in the Industrial Age, and leveraged further into pro forma dealings between companies and users in online markets. Adhesive contracts should be obsolete in a truly end-to-end and peer-to-peer marketplace, such as the Internet's protocols presume. R-buttons can help hasten that obsolescence while offering a new better way to represent relatings between equals.