R-button: Difference between revisions

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(Updated and simplified r-button page)
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The r-button is a short name for a ''relationship button''. This button can be used to request, establish and maintain relationships between entities on the Web, including transactions. In the latter sense an r-button can also be seen as a pay button, but its functionalities are not limited to transaction. (For more about how it might work in a transactional context, see [[EmanciPay]].)
The r-button (⊂⊃) is a short name for a ''relationship button'' (or buttons) that address the need for UI (user interface) elements representing the ability of two parties to relate as equals in a marketplace.


The r-button is being developed by the VRM community primarily to provide a means for individuals to express their interest in relating to vendors of goods and services -- on those individuals' terms, and not just those of the vendors. It can also be used by vendors to express interest in relating to individual customers on mutually agreeable terms.
Here is a sample grapical r-button design:


The purpose of the r-button is to open and represent relationships are two-way rather than one-way. It is how VRM meets CRM, for the good of both.
[[Image:Icon4.gif]]


The r-button will open markets to countless opportunities that are locked out by the lock-in approaches of traditional vendor-driven business relationships. In this old model, the vendor sets all the terms and conditions -- and in too many cases making only educated guesses at what customers actually want. With VRM, they'll know.
The two sides are meant to represent "magnets" facing each other and the equals (=) symbol.


Here is the current basic r-button design:
The left (⊂) side is the first party's, and the right (⊃) side is the second party's. For individuals these represent the first and second grammatical persons. They also map well to commercial dealings, where the ⊂ + ⊃ roles are customer + vendor. (They can also represent person + person, citizen + government, member + organization). Since these buttons are also characters that can be typed, they have broader utility than they might if they were just graphic elements.  
 
[[Image:Icon4.gif]]


The button combines reciprocal symbols for customer and vendor, each represented by "magnets" facing each other. These could also be the horseshoe-shaped latch in a padlock or a bike lock. Could be anything that means safety, privacy, respect and all of those within a relationship.
For one example of how r-buttons might be used, see [[EmanciPay]], and [https://blogs.law.harvard.edu/vrm/category/r-button/ the r-button topic] at [https://blogs.law.harvard.edu/vrm/category/r-button/ the ProjectVRM blog].)


There will be smaller and simpler versions for use, for example, on mobile devices and in browser location fields (where symbols for RSS and bookmarks now appear).
The purpose of the r-button is to open and represent relationships that are two-way rather than one-way — VRM meeting CRM, for example — and for scaffolding relationships based on [http://en.wikipedia.org/wiki/Freedom_of_contract freedom of contract] rather than [http://en.wikipedia.org/wiki/Standard_form_contract standard-form] [http://legal-dictionary.thefreedictionary.com/Adhesion+Contract contracts of adhesion], which became defaulted as a mass-marketing norm in the Industrial Age, and leveraged further into ''pro forma'' dealings between companies and users in online markets. Adhesive contracts should be obsolete in a truly end-to-end and peer-to-peer marketplace, such as the Internet's protocols presume. R-buttons can help hasten that obsolescence while offering a new better way to represent relatings between equals.

Latest revision as of 11:27, 7 February 2014

The r-button (⊂⊃) is a short name for a relationship button (or buttons) that address the need for UI (user interface) elements representing the ability of two parties to relate as equals in a marketplace.

Here is a sample grapical r-button design:

Icon4.gif

The two sides are meant to represent "magnets" facing each other and the equals (=) symbol.

The left (⊂) side is the first party's, and the right (⊃) side is the second party's. For individuals these represent the first and second grammatical persons. They also map well to commercial dealings, where the ⊂ + ⊃ roles are customer + vendor. (They can also represent person + person, citizen + government, member + organization). Since these buttons are also characters that can be typed, they have broader utility than they might if they were just graphic elements.

For one example of how r-buttons might be used, see EmanciPay, and the r-button topic at the ProjectVRM blog.)

The purpose of the r-button is to open and represent relationships that are two-way rather than one-way — VRM meeting CRM, for example — and for scaffolding relationships based on freedom of contract rather than standard-form contracts of adhesion, which became defaulted as a mass-marketing norm in the Industrial Age, and leveraged further into pro forma dealings between companies and users in online markets. Adhesive contracts should be obsolete in a truly end-to-end and peer-to-peer marketplace, such as the Internet's protocols presume. R-buttons can help hasten that obsolescence while offering a new better way to represent relatings between equals.

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