October 1 2008 Conference Call

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Conference Call Notes

Drafted by Joe Andrieu, October 1, 2008


IRC

#vrm at chat.freenode.net

Other Calls

Category:conference call

Attendees

  • Joe Andrieu
  • Doc Searls
  • Chris Carfi
  • Keith Hopper
  • Charles Andres (coming in a bit late)

Notes

VRM Definition

Perhaps we can follow the success of the open source movement by opening up a conversation to define VRM--as was done with defining "open source".

Free software had been around for years. But it was marginally engaged by the business community, largely because it was misunderstood and in part, feared. So, Eric Raymond, Tim O'Reilly, and a few others set out to come up with a definition for open source that could be palatable to companies. They got together over beer and simply looked at existing licenses and put each in the Open Source column or not. http://www.opensource.org/

So maybe we could start putting together a definition and then a column that lists those services and products that meet those definitions VRM.

Proposal: a clean definition and a list of those products/companies that meet that.

However, since VRM hasn't been around for years, there may not be any companies, products, or services that are fully VRM.

One problem with CRM is that there isn't anywhere to hand it off (no personal datastore to interact with).

One exception there is email, which has now opened as an output for CRM, as a representation of individuals, and an open standard, service portable.

So, perhaps Berkman can serve as the authoritative source for the definition of VRM. They would own the web page and maintain the definition.

Two Lists?

First, a list of services and products that fully meet all of the VRM criteria. Second, a list of services "in the right direction", but missing some criteria.

What is the Criteria?

(strawman by Joe)

  1. User Independence
    1. Service Portability
    2. Data Portability
  2. User engagement


List of Services

(strawman by Joe)

  1. email
  2. web hosting
  3. blog hosting
  4. RSS readers

Question: if there is only one service offered by someone, do you really have service portability?

Question: what is it that is uniquely the customers?

The ability to assert a claim. The ability to establish and break a contract.

The ability to express a "global" preference. Global in the sense that any vendor could query your preference. There is a place that is "me" or "mine" in an important sense.

A big problem that Joyce has had is that she would like to be able to bring some kind of sense she has to suppliers of Home Improvement. She would like to say to, say Restoration Hardware, "I bought this list of stuff before". I want to store that and let them know that, so that they can use that information intelligently.

Credit card #'s, banking info. When these change, it is a pain in the butt to go change everything.

Next Meeting