Categories of VRM data
What you've done, like, and want
Done: Transaction history. Your copy of your transaction/interaction record categorized
Like: Preferences. Where do you like to sit on a plane, car, color, and size
Want: Personal RFP. What things do you want to buy and how do you describe your need
Perhaps there is a service to intelligently inform one category from another. For instance, by looking at a transaction history you can deduce preferences and suggest wants. You always want to sit in the aisle seat and buy milk every week.