May 23 Meeting notes 2007

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Conference Call Notes

Drafted by Joe Andrieu, May 23, 2007


  1. vrm at

Prior Conference Calls

May 16, 2007

May 9, 2007

May 2, 2007

March 21, 2007

March 8, 2007

February 21, 2007

February 8, 2007


  • Joe Andrieu
  • Dean Landsman
  • Alan Mitchell
  • Sean Bohan
  • Doc Searls
  • Drummond Reed
  • Britt Blaser


Is VRM the right name?

Perhaps it is too much inside baseball.

Personal Information Management Services is a term that has been used for similar services/concepts in the UK. However, that opens it up to anything and everything.

I've used VRM as reciprocal of CRM and folks who get CRM get the lightbulb very quickly.

Apparently CRM didn't get as much traction in the UK, so it has a bit of a negative connotation.

The US seems to have a fixation on IP: copyrights and patents and trademarks. Whereas in EU and Canada, privacy is much more important.

VRM, right now, has taken a certain hold. To move forward, we know what we are trying to do, we are generally of a common mind. We should continue our work and not focus so much on the name. If we need to get a better term as a "public" brand, that will be a bridge to cross when we are ready for a public push.

Customer Managed Relationships (CMR) is a term in use. Although perhaps in practice it isn't actually in the VRM direction. It is sort of a perverse way to say the user is in charge, but they aren't really.

For now, there seems to be a consensus that VRM is good for now and we would have diminishing returns investing more time in renaming. So, onward VRM!


what who when status
---------- ---------- ---------- ----------
open id on wiki david no date
static website development doc, dean, joe, chris no date
group blog/RSS to wiki (venus) doc no date up, but only one author
project VRM definition doc 1 week still working on it
brainstorm Initiatives all ongoing
Set up Jabber Host for conference calls doc no date done as IRC

Action Items

what who when status

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