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Project VRM

VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties.

CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers &#151; in ways that don't require the former to "lock in" the latter.

More on the About Page.

Note: the shortest link to this page is

Next VRM Conference Call: Thursday March 8 at 10:30 AM Pacific / 1:30 PM Eastern
Note: The dial-in number will change for next call, info in next e-mail call alert.

Conference Calls available for download or streaming Rather than do a standard subscribable podcast the calls are available for the list to download or stream. They are posted as mp3 files and can be accessed as follows:

February 8 Conference Call http:/
February 22 conference Call http:/

VRM Conference Call - Thursday February 22 at 10:30 AM Pacific / 1:30 PM Eastern

Hello, all. We've endured, er, celebrated Valentines Day and Presidents Day, so now it is time to prepare for the bi-weekly Project VRM Conference Call. We are scheduled for this Thursday. It will be no doubt presidential, as this is Washington's birthday. Some of us recall when February had two days off from school courtesy of Lincoln and Washington, but Nixon changed all that (and lost the school kiddie vote) with the combined Monday holiday.

Here are the details (with only one number this time!) for Thursday's call:

VRM Conference Call - Thursday February 22 at 10:30 AM Pacific / 1:30 PM Eastern

   Date: Thursday, February 22, 2007 Time: 10:30 PDT, 1:30 EST
   Dial-in Number: 1-712-432-3000
   Conference Bridge Access Code #: 170658
   Please note: we are going to record the call for potential future use as a reference audio or podcast.
   See you (well, hear you) then and there.

If you missed the last call, Joe Andrieu's excellent meeting notes 2007 02 08 can be found by clicking on that link, immediately below.

meeting notes 2007 02 08