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<big>'''Project VRM'''</big> | <big>'''Project VRM'''</big> | ||
VRM, or Vendor Relationship Management, is the reciprocal of CRM or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]. It provides customers with tools for engaging with vendors in ways that work for both parties. | |||
CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for ''both'' vendors and customers — in ways that don't require the former to "lock in" the latter. | |||
More on the [[About | About Page]]. | |||
Revision as of 11:16, 5 December 2006
Project VRM
VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties.
CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers — in ways that don't require the former to "lock in" the latter.
More on the About Page.