May 16 2007 Meeting notes

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Conference Call Notes

Drafted by Joe Andrieu, May 16, 2007

IRC

  1. vrm at chat.freenode.net

Prior Conference Calls

Rather than do a standard subscribable podcast the calls are available for the list to download or stream. They are posted as mp3 files and can be accessed as follows:

May 2, 2007

March 21, 2007

March 8, 2007

February 21, 2007

February 8, 2007


Attendees

  • Joe Andrieu
  • Iain Henderson
  • Dean Landsman
  • Doc Searls
  • Keith Hopper

Notes

Opening Comments

Lot of action and energy picked up.

Iain Henderson and Alan Mitchell have made good progress with the "flow chart". Many thanks to them.

First IIW Session

Andre Duran, mover behind IDWorld, Jabber, now at Ping Identity. He suggested that we look for particular use cases or applications and connect the dots from the user through to the CRM system or vendor.

Steve Gillmor said largely the same thing. Steve is the father of the AttentionTrust. (Not to be confused with Intention). "Set up strawmen and knock them down."

Paul Trevithick laid out a diagram showing a number of arrows from the user, indicating data stores on one side and on the other side of the line indicating the relatively impoverished data stores living in CRM at the vendors.

This led to the concept of "my red dot" or the personal data silo, which is the user-side store of things such as personal RFPs, digital receipts, transaction histories, affiliations, preferences.

My Red dot

Looking at it from the CRM perspective, we can identify three different pillars: sales, marketing, and customer support. So what does that look like for VRM from the customer perspective.

Status

what who when status
---------- ---------- ---------- ----------
open id on wiki david no date
static website development doc, dean, joe, chris no date
group blog/RSS to wiki (venus) doc no date up, but only one author
project VRM definition doc 1 week still working on it
brainstorm Initiatives all ongoing
Set up Jabber Host for conference calls doc no date new

Notes

Agenda

Lot of action and energy picked up.

Iain Henderson and Alan Mitchell have made good progress with the "flow chart". Many thanks to them.

Action Items

what who when status

Next Meeting