December 03 2008 Conference Call: Difference between revisions
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===CRM Business=== | ===CRM Business=== | ||
We had a VRM meeting after IIW, graciously hosted by friends at Oracle. | |||
Where it was mentioned by our hosts that "Whoever wins at VRM wins at CRM". To note, we do have the attention the top people at the #2 worldwide CRM company (#1 in US). | |||
For the r-button, it occurs that we are going to be providing stuff for CRM people as well as VRM folks. Let's consider how we approach CRM companies without getting caught up in it. | |||
Iain--I think its fairly easy to articulate to a CRM vendor how to make their system VRM enabled. I have had talks with folks at Terradata and IBM. | |||
Doc--It seems to me that Oracle and Salesforce have dramatically changed the language they are using. Less about acquiring and owning customers. The wikipedia entry has changed. The old ways of pitching themselves has changed. | |||
The smartest people don't go to Oracle for CRM solutions. Because it isn't so much about the technology, it's about changing your internal processes and culture. So why Oracle gets lots of money for enterprise solutions, there's a LOT more spent on CRM internally by companies reinventing themselves. | |||
VRM + CRM Workshop? | |||
VRM needs to interface with CRM. | |||
If clever organizations see this as the future and start investing now, that will ease our development. The risk is them also trying to co-opt VRM for their own ends. That's an inevitable confrontation we'll just have to manage. | |||
Once we have the declaration of independence and constitution, we can use that to focus our attention and to counter the inevitable efforts to co-opt VRM. | |||
===Marketing group output=== | ===Marketing group output=== | ||
===Organization and IP policy discussion=== | ===Organization and IP policy discussion=== | ||
Revision as of 13:01, 3 December 2008
Conference Call Notes
Drafted by Joe Andrieu, December 03, 2008
IRC
#vrm at chat.freenode.net
Other Calls
Attendees
- Joe Andrieu
- Dean Landsman
- Sean Bohan
- Iain Henderson
- Keith Hopper
- Doc Searls
- Alan Mitchell
Agenda
- Declaration of Independence/Principles
- Project VRM Landing Page
- CRM Business
- Iain Email
- Marketing group output
- Organization and IP policy discussion
- Next face to face
- Expectations
- VPI
- Dataportability
Notes
Declaration of Independence/Principles
Doc is working on it. Hopes to have something by the end of the week. Doc & Dean remind us that we keep getting questions about "is this VRM" and quite often just about advertising.
This flows with Doc's work on the 2nd edition of the cluetrain manifesto. So progress soon...
Project VRM Landing Page
Website is up. Looking for feedback/changes/etc. Hasn't been fixed to go over to Drupal at Berkman.
Send feedback to Dean. mailto:deanland@gmail.com
Note we also need a new logo.
CRM Business
We had a VRM meeting after IIW, graciously hosted by friends at Oracle.
Where it was mentioned by our hosts that "Whoever wins at VRM wins at CRM". To note, we do have the attention the top people at the #2 worldwide CRM company (#1 in US).
For the r-button, it occurs that we are going to be providing stuff for CRM people as well as VRM folks. Let's consider how we approach CRM companies without getting caught up in it.
Iain--I think its fairly easy to articulate to a CRM vendor how to make their system VRM enabled. I have had talks with folks at Terradata and IBM.
Doc--It seems to me that Oracle and Salesforce have dramatically changed the language they are using. Less about acquiring and owning customers. The wikipedia entry has changed. The old ways of pitching themselves has changed.
The smartest people don't go to Oracle for CRM solutions. Because it isn't so much about the technology, it's about changing your internal processes and culture. So why Oracle gets lots of money for enterprise solutions, there's a LOT more spent on CRM internally by companies reinventing themselves.
VRM + CRM Workshop?
VRM needs to interface with CRM.
If clever organizations see this as the future and start investing now, that will ease our development. The risk is them also trying to co-opt VRM for their own ends. That's an inevitable confrontation we'll just have to manage.
Once we have the declaration of independence and constitution, we can use that to focus our attention and to counter the inevitable efforts to co-opt VRM.