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[https://cyber.harvard.edu/lists/info/projectvrm Here's a shortcut to the ProjectVRM list]. More details are under #10, below.
== Site/Blog ==
ProjectVRM's three sites are this wiki, a [https://cyber.harvard.edu/lists/info/projectvrm mailing list], and a Wordpress blog. The wiki and the list are hosted by the [https://cyber.harvard.edu Berkman Klein Center] at [https://harvard.edu/ Harvard University]. The blog was hosted at Harvard from 2007 to 2023. It is now independently maintained at what had been the shortlink for the Harvard blog: [http://projectvrm.org projectvrm.org].
== About VRM ==
== About VRM ==


VRM, or Vendor Relationship Management, is the reciprocal of CRM or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]. It provides customers with tools for engaging with vendors in ways that work for both parties.
VRM stands for [http://en.wikipedia.org/wiki/Vendor_Relationship_Management '''Vendor Relationship Management''']. VRM  tools provide customers with both
# ''independence'' from vendors, and
#''better ways of engaging'' with vendors.
 
The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.
 
For individuals, VRM tools and services provide or increase personal autonomy and agency.
 
For vendors and other service providers, VRM is the customer-side counterpart of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]) and other systematic means for engaging individuals.  
 
In commercial contexts, VRM tools provide customers — that's all of us — with ways to operate with full agency in the marketplace. This includes the ability to control and permit the use of personal data, to aassert intentions in ways that can be understood and respected, and to protect personal privacy. VRM tools also provide ways for each of us to bear bear our own side of relationship burdens, and to have the same kind of scale across many vendors as vendors have across many customers. (An example of scale: being able to change one's address, phone number or last name, for every entity with which a customer deals, ''in one move''.)
 
VRM relieves vendors of the perceived need to "capture," "acquire," [http://en.wikipedia.org/wiki/Vendor_lock-in "lock in,"] "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer's side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.
 
== VRM Principles ==


CRM systems for the duration have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for ''both'' vendors and customers — in ways that don't require the former to "lock in" the latter.
VRM development work is based on the belief that ''free customers (and citizens) are more valuable than captive ones'' — to themselves, to vendors, and to the larger economy. To be free,


The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace.
#Customers must enter relationships with vendors as '''independent actors'''.
#Customers must be the '''points of integration for their own data'''.
#Customers must have '''control of data they generate and gather'''. This means they must be able to share data selectively and voluntarily.
#Customers must be able to '''proffer their own terms of engagement'''—and to have auditable records of all contracts to which both sides agree.
#Customers must be '''free to express their demands and intentions outside of any one company's control'''.


For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM.
== VRM Goals ==


== Project VRM ==
In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the goals of VRM efforts:


Project VRM is a community-driven effort to support the creation and building of VRM tools. ProjectVRM carries forward thinking by various parties around the world. These include ideas brought up by Doc Searls and his fellow [http://cluetrain.com Cluetrain Manifesto] authors, work of the [http://www.rightsideup.net/ Buyer Centric Commerce Forum] and other allied efforts in the U.K., and many sessions at Internet Identity Workshops. Some VRM community members are also active in Internet Identity groups such as [http://identitycommons.org Identity Commons] and (where there is a [http://wiki.idcommons.net/index.php/VRM_Charter VRM charter]) and [http://www.projectliberty.org/ Project Liberty]. It should be noted, however, that identity management and relationship management are overlapping but separate concerns. Here we work on the latter. In that context, we look for identity with VRM to be [http://blogs.law.harvard.edu/vrm/2008/04/28/vrm-is-user-driven/ ''user-driven'' or ''user-controlled''] rather than user-centric.
#'''Provide tools for individuals to manage relationships with organizations'''. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.
#'''Make individuals the collection centers for their own data''', so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.
#'''Give individuals the ability to share data selectively''', without disclosing more personal information than the individual allows.
#'''Give individuals the ability to control how their data is used by others''', and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.
#'''Give individuals the ability to assert their own terms of service''', reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.
#'''Give individuals means for expressing demand in the open market''', outside any organizational silo, without disclosing any unnecessary personal information.
#'''Make individuals platforms for business''' by opening the market to many kinds of third party services that serve buyers as well as sellers
#'''Base relationship-managing tools on open standards and open APIs (application program interfaces)'''. This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.


ProjectVRM is headquartered at the [http://cyber.law.harvard.edu Berkman Center for Internet and Society] at Harvard University and headed by [http://cyber.law.harvard.edu/home/doc_searls Doc Searls], a fellow with the Center.
== VRM Tools ==


In addition to this wiki, ProjectVRM has [http://blogs.law.harvard.edu/vrm a blog] and a [http://cyber.law.harvard.edu/projectvrm/Mailing_list mailing list]. Work is also currently underway to create a static home site, so this wiki can serve more as a work space.
These are ideal characteristics of VRM tools:


Note: the shortest link to this page is http://projectvrm.org.
#'''VRM tools are personal'''. As with hammers, wallets, cars and mobile phones, people use them as individuals,. They are social only in secondary ways.
#'''VRM tools help customers express intent'''. These include preferences, policies, terms and means of engagement, authorizations, requests and anything else that’s possible in a free market, outside any one vendor’s silo or ranch.
#'''VRM tools help customers engage'''. This can be with each other, or with any organization, including (and especially) its CRM system.
#'''VRM tools help customers manage'''. This includes both their own data and systems and their relationships with other entities, and their systems.
#'''VRM tools give customers scale across multiple vendors'''. This means customers can express an intent, or save a setting, or change an entry in a form (e.g. phone number or email address), across many different vendor systems, with one action."
#'''VRM tools are substitutable'''. They don't lock individuals into any company's silo.


Read more about ProjectVRM on the [[About | About Page]].
== VRM Development Work ==


== VRM Principles ==
The list is too long to put here. So go to the [[VRM Development Work]] page.
 
We also have a [[Cooperative_Work]] page.


#Relationships are voluntary.
== VRM Research ==
#Customers are born free and independent of vendors.
#Customers control their own data. They can share data selectively and control the terms of its use.
#Customers are points of integration and origination for their own data.
#Customers can assert their own terms of engagement and service.
#Customers are free to express their demands and intentions outside any company’s control.


These can all be summed up in the statement ''Free customers are more valuable than captive ones''.
ProjectVRM is a D&R — Development and Reserch — project. Development has always come first. For more on VRM research, see our [[Research]] page.


In a broader way, the same should be true of individuals relating to organizations. With VRM, however, our primary focus is on customer relationships with vendors, or sellers.  
Also, after more than a dozen years at this, it is clear that Amara's Law applies: We tend to overestimate in the short term and underestimate in the long.


== VRM Goals ==
At this writing (September, 2022), Doc Searls, who started and runs ProjectVRM, is (with his wife Joyce) a [https://ostromworkshop.indiana.edu/about/visiting-scholars/index.html?keyword=&typeDefault=Visiting%20Scholars&letter=S visiting scholar] with the [https://ostromworkshop.indiana.edu/ Ostrom Workshop] at Indiana University, working on a VRM project called the [https://customercommons.org/a-new-way/ Byway], which will be researched closely as it rolls out in Bloomington, Indiana, home of the university. This is the first time Doc is working directly on a VRM development project, rather than just encouraging many projects.


#Define and advocate a clear vision for a VRM world
== ProjectVRM Resources ==
#Ensure the development and publishing of open standards and specifications for VRM services
#Create a lightweight and effective organisational structure
#Drive VRM usage
#Create and oversee VRM compliance program


== VRM Current Topics ==
* ProjectVRM [[mailing list]]
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]
* [[VRM FAQ]]
* @VRM [Twitter stream http://twitter.com/vrm]


This is a catch-all where we can point both to ongoing conversations and current development work. These include (but are hardly limited to)...
Conference Call archive and audio links can be found at the [[Project_VRM:Community_Portal | Community Portal]] page.


*[[Media Logging]]
== Privacy Manifesto ==
*[[Listen Log]] (the general topic) and [[ListenLog]] (the development project0
*[[PayChoice]]
*[[Personal RFP]]
*[[FCRA: Access to credit data]]


== VRM Committees ==
ProjectVRM hosts the draft of a [[Privacy Manifesto]] that lives on this wiki, and which has also appeared in earlier versions elsewhere, such as [https://medium.com/@dsearls/a-privacy-manifesto-e475d4d8792a here on Medium].


*[[Vision Committee]]
== VRM Events ==
*[[Standards Committee]]
*[[Organization Committee]]
*[[Usage Committee]]
*[[Compliance Committee]]


== Allied Efforts ==
=== Regular Events ===


*[[The Mine! Project]]
The two events where the VRM community is gathered and maintained both happen in the same weeks, at the same location, twice per year, Spring and Fall. Those are VRM Day and [http://iiworkshop.org IIW, the Internet Identity Workshop]. VRM Day happens on the Monday preceding IIW, which happens the next three days (Tuesday through Thursday), at the [http://computerhistory.org Computer History Museum] in Mountain View, California, which is at the center of Silicon Valley, midway between its two main airports (SFO, for San Francisco and SJC, for San Jose).
*[http://mydex.org/ MyDex]
*[http://www.vrmhub.net VRM Hub]
*[http://www.vrmlabs.net VRM Labs]
*[http://publicradiotuner.org Public Radio Tuner]
*[http://www.switchbook.com/ SwitchBook]


== Resources ==
The purpose of VRM day is to prep for the following three days at IIW. Note that IIW is an unconference, so its topics are whatever those participating choose. VRM is always one of the main topics.


* ProjectVRM [[mailing list]]
=== Upcoming Events ===
 
2022


* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]
* VRM Day 2022b


* [[VRM FAQ]]
=== Past Events ===


* VRM [Twitter stream http://twitter.com/vrm]
2022


* Project VRM [[committees]]
* VRM Day 2022a


* VRM and -related [[events]]
2021


* VRM [[Initiatives]]
* VRM Day 2021a
* VRM Day 2021b


* VRM [[Principles]]
2020


* VRM [[Process]]
* [https://www.eventbrite.com/e/vrmme2b-day-2020a-tickets-100546832282# VRM/Me2B Day 2020a]
* VRM/Me2B Day 2020b


* VRM [[scenarios]]
2019


* VRM [[technology]]
* VRM Day 2019a
* VRM Day 2019b


* VRM coverage in [[blogs]]
2018


* VRM discussion in [[VRM discussion in podcasts | podcasts]]
* [http://vrmday2018b.eventbrite.com/ VRM Day] on Monday, 22 October, at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [https://iiw27.eventbrite.com/ Internet Identity Workshop — IIW] on Tuesday-Thursday, 23-25 October, at the [http://chm.org Computer History Museum] in Mountain View, CA.


* [[Questions raised]] by VRM
2017


* [[VRMcompanies]] — A list of VRM or VRMlike comnpanies
* VRM Day 2017b
* VRM Day 2017a


* [[Expressions of Relationships]] (notes from VRM meeting)
2016


* [[Random Notes from Jan 25th VRM Developers Meeting]] (stream of consciousness / ears and brain to fingertips and keyboard)
* [https://www.ctrl-shift.co.uk/personal-information-economy-2016/ Personal Information Economy 2016: Achieving Growth Through Trust] on Thursday, 29th September 2016 from 08.30 to 17.00 (GMT), Kings Place, 90 York Way, London, N1 9AG. (Doc Searls is one of the speakers, and many VRM community members will attend.)
* [http://vrmday2016b.eventbrite.com/ VRM Day] on Monday, 24 October, at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [https://iiw23.eventbrite.com/ Internet Identity Workshop — IIW] on Tuesday-Thursday, 25-27 October, at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [http://mydata2016.org/ MyData2016] 31 August to 2 September 2016, in Helsinki, Finland. (Doc Searls and Sean Bohan spoke there.)
* [http://vrmday2016a.eventbrite.com/ VRM Day] on Monday, 25 April, at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [http://mesinfos.fing.org/self-data-the-european-pims-lanscape/ Self-Data: The European PIMS Landscape], part of  [http://fing.org/ FING]'s [http://mesinfos.fing.org/ Mesinfos] work.
* [https://iiw22.eventbrite.com/ Internet Identity Workshop — IIW] on Tuesday-Thursday, 26-28 April, at the [http://chm.org Computer History Museum] in Mountain View, CA.


* [[Website planning]]
2015
* [http://www.eventbrite.com/e/vrm-day-2015a-tickets-15523363799?aff=erelexporg VRM Day] on Monday, 6 April
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop] #20, (7-9 April) at the [http://chm.org Computer History Museum] in Mountain View, CA.
* VRM Day on Oct 26
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop] #21, (27-29 October) at the [http://chm.org Computer History Museum] in Mountain View, CA.


* Other [[related efforts]]
2014
* [http://www.eventbrite.com/e/vrm-day-2014b-tickets-12888143785 VRM Day 2014b], on 27 October, in advance of the Internet Identity Workshop, at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [http://iiw.idcommons.net/IIW_19_Notes Internet Identity Workshop (Notes)] #19, (28-30 October) at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [http://VRMday2014a.eventbrite.com VRM Day 2014a] 5 May at the [http://chm.org Computer History Museum] in Mountain View, CA. Free.
* [http://iiw.idcommons.net/IIW_18_Notes Internet Identity Workshop (Notes)] #18, 6-8 May at the [http://chm.org Computer History Museum] in Mountain View, CA.


Conference Call archive and audio links have been moved to the [[Project_VRM:Community_Portal | Community Portal]] page.
2013
* [http://data-tuesday.com/calendrier/prochain-data-tuesday/ Data Tuesday] "VRM : le contrôle des données aux utilisateurs !" au 12/14, rue Henri Barbusse – 92110 Clichy
* [[VRM Day 2013a]] , in advance of IIW, below, 6 May in Mountain View, CA.
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop #16], 7-9 May at the Computer History Museum in Mountain View, CA. IIW is where #VRM in some ways began and where it remains a huge part of what gets worked on there.
* [https://identityworkshop.eu/ European Workshop on Trust & Identity], 12-13 February, Vienna, Austria. The focus is on identity, but VRM is sure to come up.
* [http://www.id-conf.com/ European Identity & Cloud Conference], 14 -17 May, Munich, Germany. Kuppinger-Cole, which puts on the conference, has a focus on [http://www.kuppingercole.com/report/advisorylifemanagementplatforms7060813412 life management platforms], which are highly relevant to VRM.
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop #17], 22-24 October at the Computer History Museum in Mountain View, CA.
2012
* [http://www.picnicnetwork.org/festival PICNIC Festival 2012], at the EYE Film Institute, Amsterdam, Netherlands. September 17-18, 2012. Register [http://www.picnicnetwork.org/register-picnic-festival-12 here]. Big fun annual event. Doc will speak there.
* VRM pre-IIW meeting/worshop. Location TBD. October 22, 2012. Interested VRooMers gather to catch up and prep for the next three days at IIW.
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop] #15, Computer History Museum, Mountain View, CA. October 23-25, 2012. Register [http://iiw15.eventbrite.com/ here]. This is very much a VRM workshop, since it's an unconference where many VRooMers show up and hold sessions of their own choosing.
* [http://datavenu.com/ Datavenu], at the [http://www.csom.umn.edu/Carlson School of Management], [http://www.umn.edu/ University of Minnesota], Minneapolis, MN. On August 7-8, 2012. Register [http://datavenu.com/?page_id=24 here]. First VRooMy event in Minnesota, organized by Barb Bowen. Kaliya, Doc and Phil are speakers.
* [http://schedule.sxsw.com/2012/events/event_IAP13611 Are Free Customers More Valuable Than Captive Ones?], by [http://doc.searls.com Doc Searls] at [http://sxsw.com/interactive South by Southwest Interactive], Austin, Texas, March 9-13.
* [http://www.newdigitaleconomics.com/events/ STL Partners Executive Brainstorm], San Francisco, March 27-28.
* [http://www.eventbrite.com/event/3333006111 Pre-IIW VRM workshop] at Ericsson, 200 Holger Way (Zanker & 237), San Jose, CA 95134, 9am-5pm April 30. Our usual meeting, with a special welcome for newbies.
* [http://www.id-conf.com/eic2012/ European Identity and Cloud Conference], Munich, April 17-20. Craig Burton, Phil Windley Drummond Reed, Kim Cameron, Doc Searls and other VRM'ers will be there
* [http://www.mashupevent.com/event/intention-economy Intention Economy Mashup Event] London, Innovation Warehouse, 1 East Poultry Avenue, London. EC1A 9PT 4:30-9:30pm, Monday, 23 April Put on by Tony Fish, Sam Sethi and Iain Henderson. Named after Doc's new book, which will be almost out then. Doc will speak there.
* [http://vrm-crm.eventbrite.com/ VRM and CRM Inter-op London 2012] London , EC1A 9PT Tuesday, April 24, 2012 from 9:00 AM to 1:00 PM (GMT) Hosted by Iain Henderson, with a special invite to CRM professionals.
* [http://www.internetidentityworkshop.com/ IIW14 Internet Identity Workshop #14], Mountain View, CA, May 1-3. The venerable unconference where there are many VRM breakout sessions.


== VRM Lexicon ==
2011
*[http://www.internetidentityworkshop.com/iiw-12/ IIW #12], May 3-5, Mountain View, CA
*[http://www.cvent.com/events/conversational-commerce-conference/event-summary-f70a703bbabf4cda930c1412dee2bf4f.aspx Conversational Commerce Conference], February 2-3, San Francisco
* [http://impact.kynetx.com/ IMPACT/2011], March 22-23, Salt Lake City, UT
* VRM Gathering at [[SXSW Interactive 2011]]
* [http://iiw12.eventbrite.com/ IIW XII (2011-A)] May 3-5, 2011, Mountain View, CA
* [http://iiw13.eventbrite.com/ IIW XIII (2011-B)] October 18-20, 2011, Mountain View, CA]


* [[VRM lexicon]]
2010
* [[VRM+CRM%202010]] August 26-27 Harvard University, Cambridge, MA.


* [http://wiki.auds.org/index.php//wiki/agreement AUDS] (user driven services... name still in the works) agreement -- contains a lexicon
2009
* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA
* [[VRM East Coast Workshop 2009]] (VRooM 2009) took place on 12-13 October at Harvard University
* [[VRM at SXSW 2009]] were meetings during SXSW in March 2009, Austin, TX
* [[VRM West Coast Workshop 2009]] took place May 15-16, 2009 in Palo Alto, CA.


== VRM Events ==
2008
* [[VRM2008]] took place in Munich on 21/22 April 2008
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University


[http://vrmhub.pbwiki.com/ VRM Hub] Monthly Meetings in London
Other meetings and workshops take place before and during [http://www.internetidentityworkshop.com/ Internet Identity Workshops] in Mountain View, California, each Fall and Spring.  Also see [http://cyber.law.harvard.edu/projectvrm/Events Events] page for some past events.


[[VRM2008]] took place in Munich on 21/22 April 2008
== ProjectVRM Participation ==


[[VRM Workshop 2008]] took place in July 2008 at Harvard University
We have two mailing lists:


[[VRM at SXSW 2009]] March 2009, Austin, TX
* Our main [[Mailing list]]. You can subscribe and view the archive [https://cyber.law.harvard.edu/lists/info/projectvrm here].
* Our geeks-only [https://cyber.law.harvard.edu/lists/info/opensourcevrm Open Source VRM developers list], which hasn't taken off, but we want to at least save the link, should it want to


[[VRM West Coast Workshop 2009]] May 15-16, Palo Alto, CA
You can edit this wiki by:
* registering up at the top of this page
* sending e-mail to the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list] asking to be enabled as an editor (to combat the spam problem). Be sure you provide your actual handle (username)


== Join Us! ==
[https://twitter.com/#!/dsearls/vroomers Here is a list of "VRooMers" on Twitter.]


Looking to contribute to the Project VRM Wiki?  Sign up for the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list] [http://www.steelecommerce.com/], send an email to the owners, and we'll get you up and running!
We encourage you to use the hashtag #VRM when blogging or tweeting about the topic.

Latest revision as of 11:40, 3 March 2024

Here's a shortcut to the ProjectVRM list. More details are under #10, below.

Site/Blog

ProjectVRM's three sites are this wiki, a mailing list, and a Wordpress blog. The wiki and the list are hosted by the Berkman Klein Center at Harvard University. The blog was hosted at Harvard from 2007 to 2023. It is now independently maintained at what had been the shortlink for the Harvard blog: projectvrm.org.

About VRM

VRM stands for Vendor Relationship Management. VRM tools provide customers with both

  1. independence from vendors, and
  2. better ways of engaging with vendors.

The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.

For individuals, VRM tools and services provide or increase personal autonomy and agency.

For vendors and other service providers, VRM is the customer-side counterpart of CRM (or Customer Relationship Management) and other systematic means for engaging individuals.

In commercial contexts, VRM tools provide customers — that's all of us — with ways to operate with full agency in the marketplace. This includes the ability to control and permit the use of personal data, to aassert intentions in ways that can be understood and respected, and to protect personal privacy. VRM tools also provide ways for each of us to bear bear our own side of relationship burdens, and to have the same kind of scale across many vendors as vendors have across many customers. (An example of scale: being able to change one's address, phone number or last name, for every entity with which a customer deals, in one move.)

VRM relieves vendors of the perceived need to "capture," "acquire," "lock in," "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer's side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.

VRM Principles

VRM development work is based on the belief that free customers (and citizens) are more valuable than captive ones — to themselves, to vendors, and to the larger economy. To be free,

  1. Customers must enter relationships with vendors as independent actors.
  2. Customers must be the points of integration for their own data.
  3. Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.
  4. Customers must be able to proffer their own terms of engagement—and to have auditable records of all contracts to which both sides agree.
  5. Customers must be free to express their demands and intentions outside of any one company's control.

VRM Goals

In the "Markets Are Relationships" chapter of the 10th Anniversary edition of The Cluetrain Manifesto, Doc Searls writes this about the goals of VRM efforts:

  1. Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.
  2. Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.
  3. Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.
  4. Give individuals the ability to control how their data is used by others, and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.
  5. Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.
  6. Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.
  7. Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers
  8. Base relationship-managing tools on open standards and open APIs (application program interfaces). This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.

VRM Tools

These are ideal characteristics of VRM tools:

  1. VRM tools are personal. As with hammers, wallets, cars and mobile phones, people use them as individuals,. They are social only in secondary ways.
  2. VRM tools help customers express intent. These include preferences, policies, terms and means of engagement, authorizations, requests and anything else that’s possible in a free market, outside any one vendor’s silo or ranch.
  3. VRM tools help customers engage. This can be with each other, or with any organization, including (and especially) its CRM system.
  4. VRM tools help customers manage. This includes both their own data and systems and their relationships with other entities, and their systems.
  5. VRM tools give customers scale across multiple vendors. This means customers can express an intent, or save a setting, or change an entry in a form (e.g. phone number or email address), across many different vendor systems, with one action."
  6. VRM tools are substitutable. They don't lock individuals into any company's silo.

VRM Development Work

The list is too long to put here. So go to the VRM Development Work page.

We also have a Cooperative_Work page.

VRM Research

ProjectVRM is a D&R — Development and Reserch — project. Development has always come first. For more on VRM research, see our Research page.

Also, after more than a dozen years at this, it is clear that Amara's Law applies: We tend to overestimate in the short term and underestimate in the long.

At this writing (September, 2022), Doc Searls, who started and runs ProjectVRM, is (with his wife Joyce) a visiting scholar with the Ostrom Workshop at Indiana University, working on a VRM project called the Byway, which will be researched closely as it rolls out in Bloomington, Indiana, home of the university. This is the first time Doc is working directly on a VRM development project, rather than just encouraging many projects.

ProjectVRM Resources

Conference Call archive and audio links can be found at the Community Portal page.

Privacy Manifesto

ProjectVRM hosts the draft of a Privacy Manifesto that lives on this wiki, and which has also appeared in earlier versions elsewhere, such as here on Medium.

VRM Events

Regular Events

The two events where the VRM community is gathered and maintained both happen in the same weeks, at the same location, twice per year, Spring and Fall. Those are VRM Day and IIW, the Internet Identity Workshop. VRM Day happens on the Monday preceding IIW, which happens the next three days (Tuesday through Thursday), at the Computer History Museum in Mountain View, California, which is at the center of Silicon Valley, midway between its two main airports (SFO, for San Francisco and SJC, for San Jose).

The purpose of VRM day is to prep for the following three days at IIW. Note that IIW is an unconference, so its topics are whatever those participating choose. VRM is always one of the main topics.

Upcoming Events

2022

  • VRM Day 2022b

Past Events

2022

  • VRM Day 2022a

2021

  • VRM Day 2021a
  • VRM Day 2021b

2020

2019

  • VRM Day 2019a
  • VRM Day 2019b

2018

2017

  • VRM Day 2017b
  • VRM Day 2017a

2016

2015

2014

2013

2012

2011

2010

  • VRM+CRM 2010 August 26-27 Harvard University, Cambridge, MA.

2009

2008

Other meetings and workshops take place before and during Internet Identity Workshops in Mountain View, California, each Fall and Spring. Also see Events page for some past events.

ProjectVRM Participation

We have two mailing lists:

You can edit this wiki by:

  • registering up at the top of this page
  • sending e-mail to the Project VRM mailing list asking to be enabled as an editor (to combat the spam problem). Be sure you provide your actual handle (username)

Here is a list of "VRooMers" on Twitter.

We encourage you to use the hashtag #VRM when blogging or tweeting about the topic.

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