Nothing matters more than what the Net is. Yet when we call it a "space" or a "stage" or "pipes," we frame it with metaphors that yield very different purposes, laws and business models—also different futures. What different laws and regulation do we get by framing the Net in terms of real estate ("domains," "sites," "commons"), transport ("packets," "content," "pipes") or theater ("audience," "experience")? How do these different frames guide debate over net neutrality, open infrastructure, governance, regulation, public good and business opportunity? Are there other ways of framing the Net that are more useful?