NewspaperTeam: Difference between revisions

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*by 5pm May 8th
*by 5pm May 8th


[[Assignment]]
=[[Assignment]]=


For your chosen industry/organisation, start to develop a basic view of assets, product  
For your chosen industry/organisation, start to develop a basic view of assets, product  

Revision as of 15:22, 7 May 2007

Meeting 1 (1/5/07)

  • paper --> web movement issue
    • cannibalization issue
  • newspapers are getting thicker
  • blogger concept in paper medium?
  • donnelly customized newspaper
  • bloggers in web versions of newspapers
  • blog vs newspaper
    • = unedited vs edited
    • = unvetted vs vetted
  • bring hyper-democratic concepts from web world into paper world
    • influenced by identity of the paper's brand
  • can editors vet blogs?
  • increase in blogs and links to blogs in
  • breaking stories
  • "trusted aggregator"
  • how to bring content together
  • what type of newspapers are we talking about?


agreed to do:

  • take slide presented today
  • everybody write 2 lines on each point
  • by 5pm May 8th

Assignment

For your chosen industry/organisation, start to develop a basic view of assets, product and market segmentation

What assets do you have? What value do they have now and will they have in the future?

What is the most useful definition of "products"?

What is a useful audience segmentation to understand how to deliver the products/service?

Are there any potential audiences, currently unserved?

Where is the value in the value chain? What are the drivers that will determine the value chain in future?

Who are the competition?

What are useful performance measures for the output?