Mid-term assignment

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Mid-term assignment

The rules

Submission date: 9am Thursday 31st May, online

No more than 3,000 words, bullet points/charts where appropriate, long on strategy and short on numbers; in other words, don’t dwell on valuations at this stage, but do suggest one or more targets.

Presentations on May 8th, 15th or 22nd, bring any visuals – 10 minute presentation, or less.


Assignment

Your team heads up the Business Development group at a media/comms company; you have been asked to develop and present a strategy review piece for the Board.

The Board wants to demonstrate a top-down approach in defining their growth strategy and then show how one or more specific opportunities fit the pre-defined strategy. They’ll be looking for justification of any particular plan and especially including what the likely reactions of the following groups will be:

  • Regulators
  • Consumers
  • Competitors
  • Potential collaborators
  • Your own organisation


Teams

Each team will represent a specific organisation within one of the following industries:

  • Newspaper
  • Television - either a channel, producer or both
  • Book publishing
  • Music - record label
  • Telecoms
  • Technology company
  • On-line aggregator - may be a search engine, content aggregator


Next steps

  • Form a team
  • Select an industry and an organisation within it
  • Inform Lynne Bradley in the Course Office of the team