Branding and Letting Go: Difference between revisions
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You work for Global Corp's | You work for Global Corp's | ||
=Business Development= | =Business Development= | ||
concern about premature disclosure | |||
=Marketing and Sales= | =Marketing and Sales= | ||
manage the brand | |||
blogs have the potential to dilute brand image | |||
=Corporate Communications= | =Corporate Communications= | ||
ideally, all external communication goes through communications | |||
keeping tabs on the blogs | |||
watch for disclosures of confidential info | |||
depends on the company. transparency | |||
=Legal= | =Legal= | ||
set out guidelines. protect our brand, protect the company from liability. | |||
who's allowed to blog, about what | |||
update the NDAs | |||
internal call-center about blogging, screen all posts for possible liabilities. Google search to follow-up | |||
=New Media spinoff= | =New Media spinoff= | ||
How do you approach these situations? | How do you approach these situations? | ||
=Questions= | |||
*Employees want to start blogs | *Employees want to start blogs | ||
*What should we do about those pesky critics? | *What should we do about those pesky critics? What about the one who created the iPhone screenshot? | ||
*Do we build in Second Life? | *Do we build in Second Life? | ||
Latest revision as of 15:23, 8 May 2007
You work for Global Corp's
Business Development
concern about premature disclosure
Marketing and Sales
manage the brand blogs have the potential to dilute brand image
Corporate Communications
ideally, all external communication goes through communications keeping tabs on the blogs watch for disclosures of confidential info depends on the company. transparency
Legal
set out guidelines. protect our brand, protect the company from liability. who's allowed to blog, about what update the NDAs internal call-center about blogging, screen all posts for possible liabilities. Google search to follow-up
New Media spinoff
How do you approach these situations?
Questions
- Employees want to start blogs
- What should we do about those pesky critics? What about the one who created the iPhone screenshot?
- Do we build in Second Life?