SBSTelevisionGroup
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Team members:
Ruzbeh Bacha <ruzbehb AT yahoo.com>
Subrata Karmakar <Subrata.Karmakar AT sbs.ox.ac.uk>
Debananda Misra <deb.misra AT sbs.ox.ac.uk>
Perla Sudheer <perla.sudheer AT sbs.ox.ac.uk>
Jeffrey Loke <jeffloke AT gmail.com>
Presentation: 22nd May
Strategies:
Make online content available by leveraging exisiting content
Issues: =
Broadband penetration in Asia
Risk of cannibalizing existing TV users and relation with existing cable companies
How do we make it competitive against P2P services
Advantages
Bargaining power against content providers like NatGeo - subscription
Exisiting distribution network - Advertising
Company
Core channel + Regional channel
Competition
National + regional player
International Channel
Free-2-Air channel