Draft Resources

From Media Strategies Class Wiki
Revision as of 17:02, 13 March 2007 by 66.28.235.62 (talk) (→‎Blog)
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Modes

Modes of networked communication, not all orthogonal:

  • Text (website,blog,wiki,email,groups)
  • Audio (podcast,streaming)
  • Video (standalone,embedded,remix)
  • Multimedia (games,on-site editing, collaborative editing)
  • Connection (social or business networking; Friendster,MySpace,LinkedIn)
  • Mashup (e.g. Google+Craigslist Housing Map)
  • Search
  • Mobile
  • Advertising

e.g., look at the "rich media" additions to the Amazon page for a book or CD. What works, what doesn't? Why has Amazon put them all there?

  • One-click purchase
  • Tags
  • Reviews (pro and amateur)
  • Collaborative filtering
  • A9 walk down the block
  • Preview (look/search inside the book)
  • Lists
  • Amapedia

Leaving space for users.

Places we could go

  • Wiki
  • Blog
  • Website
  • Avatar in one or more virtual worlds
  • Mobile content
  • Video
  • Photo (flickr)
  • Del.ico.us
  • Social networking
  • "Old world" sites trying to bridge to new tech

Tools and some uses of them

Wiki

Blog


  • Blog-for-pay

MMORPGs

  • World of Warcraft
  • Second Life

Video

  • YouTube (compare Google Video)
  • Revver
  • Joost

Broadcast

  • MythTv
  • Windows Media Center
  • Apple's iTV

Google bought Youtube for $1.6B rather than expand its internally developed Google Video. Why?

Podcast

  • Podcast.net
  • iTunes
  • Guardian newspaper
  • BBC news
  • Business schools/lectures!

Photo

  • Flickr
  • Smugmug
  • Picasa
  • Riya
  • Ofoto
  • Snapfish

(Which are social? Which are more traditional? What are the commercialization paths?)

Social

Social + information

  • digg
  • slashdot
  • del.icio.us
  • Craigslist

Search

Is this a business, or are the ads the business?