NewspaperTeam: Difference between revisions
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[[Assignment]] | [[Assignment]] | ||
For your chosen industry/organisation, start to develop a basic view of assets, product | For your chosen industry/organisation, start to develop a basic view of assets, product | ||
and market segmentation | and market segmentation | ||
==What assets do you have? What value do they have now and will they have in the future?== | ==What assets do you have? What value do they have now and will they have in the future?== | ||
==What is the most useful definition of ÂproductsÂ?== | ==What is the most useful definition of ÂproductsÂ?== | ||
Revision as of 14:19, 7 May 2007
Meeting 1 (1/5/07)
- paper --> web movement issue
- cannibalization issue
- newspapers are getting thicker
- blogger concept in paper medium?
- donnelly customized newspaper
- bloggers in web versions of newspapers
- blog vs newspaper
- = unedited vs edited
- = unvetted vs vetted
- bring hyper-democratic concepts from web world into paper world
- influenced by identity of the paper's brand
- can editors vet blogs?
- increase in blogs and links to blogs in
- breaking stories
- "trusted aggregator"
- how to bring content together
- what type of newspapers are we talking about?
agreed to do:
- take slide presented today
- everybody write 2 lines on each point
- by 5pm May 8th
For your chosen industry/organisation, start to develop a basic view of assets, product and market segmentation
What assets do you have? What value do they have now and will they have in the future?
What is the most useful definition of ÂproductsÂ?
What is a useful audience segmentation to understand how to deliver the products/service?
==Are there any potential audiences, currently unserved?==