Mid-term assignment: Difference between revisions
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Your team heads up the Business Development group at a media/comms company; you have been asked to develop and present a strategy review piece for the Board. | Your team heads up the Business Development group at a media/comms company; you have been asked to develop and present a strategy review piece for the Board. | ||
The Board wants to demonstrate a top-down approach in defining their growth strategy and then show how one or more specific opportunities fit the pre-defined strategy. Theyâll be looking for justification of any particular plan and especially including what the likely reactions of the following groups will be: | |||
* Regulators | |||
* Consumers | |||
* Competitors | |||
* Potential collaborators | |||
* Your own organisation | |||
'''Teams''' | |||
Each team will represent one of the following industries: | |||
* Newspaper | |||
* Television - either a channel, producer or both | |||
* Book publishing | |||
* Music - record label | |||
* Telecoms | |||
* Technology company | |||
* On-line aggregator - may be a search engine, content aggregator | |||
Revision as of 04:07, 27 April 2007
Mid-term assignment
The rules
Submission date: 9am Thursday 31st May, online
No more than 3,000 words, bullet points/charts where appropriate, long on strategy and short on numbers; in other words, donât dwell on valuations at this stage, but do suggest one or more targets.
Presentations on May 8th, 15th or 22nd, bring any visuals â 10 minute presentation, or less.
Assignment
Your team heads up the Business Development group at a media/comms company; you have been asked to develop and present a strategy review piece for the Board.
The Board wants to demonstrate a top-down approach in defining their growth strategy and then show how one or more specific opportunities fit the pre-defined strategy. Theyâll be looking for justification of any particular plan and especially including what the likely reactions of the following groups will be:
- Regulators
- Consumers
- Competitors
- Potential collaborators
- Your own organisation
Teams
Each team will represent one of the following industries:
- Newspaper
- Television - either a channel, producer or both
- Book publishing
- Music - record label
- Telecoms
- Technology company
- On-line aggregator - may be a search engine, content aggregator