NewspaperTeam: Difference between revisions
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==What is the most useful definition of ÂproductsÂ?== | ==What is the most useful definition of ÂproductsÂ?== | ||
==What is a useful audience segmentation to understand how to deliver the products/service?== | ==What is a useful audience segmentation to understand how to deliver the products/service?== | ||
==Are there any potential audiences, currently | |||
unserved?== | ==Are there any potential audiences, currently unserved?== | ||
==Where is the value in the value chain? What are the drivers that will determine the value chain in future?== | ==Where is the value in the value chain? What are the drivers that will determine the value chain in future?== | ||
==Who are the competition?== | ==Who are the competition?== | ||
==What are useful performance measures for the output?== | ==What are useful performance measures for the output?== | ||
Revision as of 14:19, 7 May 2007
Meeting 1 (1/5/07)
- paper --> web movement issue
- cannibalization issue
- newspapers are getting thicker
- blogger concept in paper medium?
- donnelly customized newspaper
- bloggers in web versions of newspapers
- blog vs newspaper
- = unedited vs edited
- = unvetted vs vetted
- bring hyper-democratic concepts from web world into paper world
- influenced by identity of the paper's brand
- can editors vet blogs?
- increase in blogs and links to blogs in
- breaking stories
- "trusted aggregator"
- how to bring content together
- what type of newspapers are we talking about?
agreed to do:
- take slide presented today
- everybody write 2 lines on each point
- by 5pm May 8th
For your chosen industry/organisation, start to develop a basic view of assets, product and market segmentation