Pegasus News

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Pegasus News

editorial structure -- produces original news -- DFW area -- local -- some UGC -- some from Topix

Local news for the Dallas / Fort Worth area. Produces original content from an editorial structure covering different fields -- managing, neighborhood, film, theater, photography/design, research, more. Pulls content with permission from 59 local "content partners". Registered users can add stories, events, photos, band profiles, lost pet notices, garage sale info. Users' ability to add stories is not particularly highlighted, especially in contrast to some other participatory sites. Users can comment on stories. Some news comes from Topix.

"Hyperlocal": Box on top of page where registered users who enter their addresses receive "headlines and events in a tight radius around your home."

Registered users can also customize their home pages based upon their reading habits -- good example of relinquishing editorial control.

Some advertising is local. For example, the lost pet section has a banner for Adopt A Dallas Pet. Some, oddly, is of the "save on your RX" variety.

A feature called the "Daily You" presents news that is geographically relevant across generic site sections ("business," "sports" ...)

Bought by Fisher Communicatons in 2008.