Agenda

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Media Re:public

Forum on Participatory Media – Surveying the Field in 2008 March 27-28, 2008'

hosted by The Berkman Center for Internet & Society at Harvard Law School and The Annenberg School of Communications at USC

DRAFT Program

Thursday, March 27 18:30 - 19:00 Registration

19: 00 - 20:00 Introductions Auditorium Richard Sambrook*, BBC

It’s 2008, what have we learned about the role of participatory media in the remaking of our information environment?

20:30 Cocktail reception Location TBA


Friday, March 28 Auditorium & breakout rooms as posted 8:30 – 9:00 Registration & Coffee

9:00 – 9:45 Welcome Auditorium Ernest Wilson, Annenberg/USC


Framing Discussion Berkman speaker(s) TBA

How do we define the common assumptions that will help us move forward most effectively? Which questions are most important and what kind of research can help answer them effectively?

9:45 – 10:15 Methodologies: How do we move from the anecdotal to the analytical? Which methodologies are most appropriate for each type of question?

Media Tracking Project - an experimental tool for comparative quantitative analysis of media content Ethan Zuckerman, Global Voices Online

Tracking and Analyzing Community News Models - research-in-progress on the news environment in 50 US cities Margaret Duffy, University of Missouri School of Journalism

10:15 – 10:45 Coffee Break

10:45 – 12:00 Breakouts I - Classifying: Do we still know where “the news” lives, and does it matter? What characteristics are useful for mapping the landscape? Margaret Duffy & Persephone Miel, Berkman Center - Professional + amateur = Success? How is the symbiosis between mainstream media and audience contributors evolving? Which hybrid projects have been the most successful? Lisa Williams, Placeblogger.com - Sustainability: How do we support the organizations that will gather the news and information we want and need? Doc Searls, Berkman Center, & Bill Buzenberg, Center for Public Integrity - Diversity: How well is the potential of the web being exploited to make our information diet more varied, richer? To engage a more diverse group of people as audience or as authors? Ethan Zuckerman - Beyond the U.S.: Which of these questions are valid globally and which need to be defined on a regional, national or local level? What might similar research look like in other countries? Ivan Sigal, United States Institute of Peace & Marcelo Soares, excelencias.org.br

12:00 – 12:30 Report Back on Breakouts

12:30 – 13:30 Lunch

13:30 – 14:15 The Connection is the Message John Kelly, Berkman

Link and cluster analysis of the connections and interactions between and among blogs and traditional media reveal unexpected patterns and allow the tracking of topics and individual stories as they move between blogs and traditional media.

14:15 – 15:30 Breakouts II - How do we measure success? Can scholars, journalists, non-traditional media, and the advertising industry find common ground on quantitative research for their mutual benefit? Carol Darr - A supportive environment: What institutions, tools or training are needed to help participatory media achieve its potential? Who should support them? What have we learned from projects to date? Doreen Weisenhaus - New roles for NGOs? In the restructured news industry, sources, especially in conflict zones, become more variegated and the question of how they reach audiences and through what gatekeepers becomes more complex. How are nonprofits and advocacy groups responding to this context in terms of agenda-setting, legitimating sources and creating content? Mark Jones*, Lotham Tsui, Center for Global Communication Studies, Fabrice Florin, NewsTrust.net - Public Media & New Media: How are public media using new tools to engage their audiences? How are the challenges different from both commercial and citizen media? Ernest Wilson - Is hyperlocal (still) the next big thing? What have we learned about what makes it effective as a standalone entity, a network or a project of a larger media organization? Jan Shaffer, J-Lab - New Media Literacy: If we’re all potentially journalists, should we be trained? What does the new media equivalent of first aid training look like? Dan Gillmor, Citizen Media Center

15:30 - 16:00 Coffee Break

16:00 – 16:30 Report Back on Breakouts

16:30 – 16:45 Open Mike for 1-minute Proposals of Next Steps

16:45 – 17:00 Closing Remarks – Where Do We Go From Here? David Weinberger*


  • Invited