Forum on Participatory Media â Surveying the Field in 2008
March 27-28, 2008
Hosted by The Berkman Center for Internet & Society at Harvard Law School and USC's Annenberg School for Communication
Thursday, March 27
18:30 - 19:00 Registration
19: 00 - 20:00 Introductions Auditorium Richard Sambrook*, BBC
Itâs 2008, what have we learned about the role of participatory media in the remaking of our information environment?
20:30 Cocktail reception Lobby
Friday, March 28
Auditorium & breakout rooms as posted
8:30 â 9:00 Registration & Coffee
9:00 â 9:45 Welcome
Ernest Wilson, Annenberg/USC
Framing Discussion: How do we define the common assumptions that will help us move forward most effectively? Which questions are most important and what kind of research can help answer them effectively?
9:45 â 10:15 Methodologies: How do we move from the anecdotal to the analytical? Which methodologies are most appropriate for each type of question?
Media Tracking Project - an experimental tool for comparative quantitative analysis of media content
Ethan Zuckerman, Global Voices Online
Tracking and Analyzing Community News Models - research-in-progress on the news environment in 50 US cities
Margaret Duffy, University of Missouri School of Journalism
10:15 â 10:45 Coffee Break
10:45 â 12:00 Breakouts I
- Classifying: Do we still know where âthe newsâ lives, and does it matter? What characteristics are useful for mapping the landscape? Margaret Duffy & Persephone Miel, Berkman Center
- Professional + amateur = Success? How is the symbiosis between mainstream media and audience contributors evolving? Which hybrid projects have been the most successful?
Lisa Williams, Placeblogger.com
- Sustainability: How do we support the organizations that will gather the news and information we want and need?
Doc Searls, Berkman Center, & Bill Buzenberg, Center for Public Integrity
- Diversity: How well is the potential of the web being exploited to make our information diet more varied, richer? To engage a more diverse group of people as audience or as authors?
Ethan Zuckerman, Global Voices Online/Berkman Center
- Beyond the U.S.: Which of these questions are valid globally and which need to be defined on a regional, national or local level? What might similar research look like in other countries?
Ivan Sigal, United States Institute of Peace & Marcelo Soares, excelencias.org.br
12:00 â 12:30 Report Back on Breakouts
12:30 â 13:30 Lunch
13:30 â 14:15 The Connection is the Message
John Kelly, Berkman
Link and cluster analysis of the connections and interactions between and among blogs and traditional media reveal unexpected patterns and allow the tracking of topics and individual stories as they move between blogs and traditional media.
14:15 â 15:30 Breakouts II
- How do we measure success? Can scholars, journalists, non-traditional media, and the advertising industry find common ground on quantitative research for their mutual benefit?
- A supportive environment: What institutions, tools or training are needed to help participatory media achieve its potential? Who should support them? What have we learned from projects to date?
- New roles for NGOs? In the restructured news industry, sources, especially in conflict zones, become more variegated and the question of how they reach audiences and through what gatekeepers becomes more complex. How are nonprofits and advocacy groups responding to this context in terms of agenda-setting, legitimating sources and creating content? Mark Jones*, Lotham Tsui, Center for Global Communication Studies, Fabrice Florin, NewsTrust.net
- Public Media & New Media: How are public media using new tools to engage their audiences? How are the challenges different from both commercial and citizen media?
Ernest Wilson, Annenberg/USC
- Is hyperlocal (still) the next big thing? What have we learned about what makes it effective as a standalone entity, a network or a project of a larger media organization?
Jan Shaffer, J-Lab
- New Media Literacy: If weâre all potentially journalists, should we be trained? What does the new media equivalent of first aid training look like?
Dan Gillmor, Citizen Media Center
15:30 - 16:00 Coffee Break
16:00 â 16:30 Report Back on Breakouts
16:30 â 16:45 Open Mike for 1-minute Proposals of Next Steps
16:45 â 17:00 Closing Remarks â Where Do We Go From Here?
David Weinberger, Berkman Center*