Tools List
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- http://www.gather.com/
- Social networking platform "for adults". UGC can lead to "Points", which are convertible to gift cards / donations.
- Forums are often sponsored and branded: Borders, American Public Media, Starbucks.
- http://www.tumblr.com/
- Get Satisfaction lets users create and post in topics around companies and products. Employees of the company can identify themselves and post official responses.
- Civic use: http://getsatisfaction.com/annarbor
- Corporate use: http://getsatisfaction.com/twitter