DMX content includes music, movies and videos, television programs, still images, spoken words, and text documents.
DMX content will feature a large catalog of desirable music, much of which is not on the shelves of traditional commercial music stores and services, and will appeal to music-loving communities that have been underserved by the mega-hit oriented multinationals.
One category of such music is national and ethnic music, both traditional and popular hits. These have large audiences throughout the world, but have usually beenr estricted to their native territories because they don’t fit the content profile for US major distributors. Initial content will likely include music fcrom Brazilian (Portuguese), Latin American and Mexican (Spanish), Caribbean, Chinese, Arab language, Euro languages (from German to Bosnian), Canadian (English and French), Australian, Indian, and African (dozens of languages) cultures.
English language music from the US will include indie, alternative, unsigned acts, big-band jazz, traditional jazz, be-bop jazz, and modern jazz, all of which are underserved by the major record companies, and have significant audiences that have been driving illegal P2P music trading.
In addition, DMX will feature all the classical music genres, such as orchestral, vocal, and contemporary, as well as music for children.
DMX will have a large selection of media music: soundtracks from movies, videogames, television programs, and the like.
Lastly, the DMX catlog will contain recordings made by thousands of mainstream popular recording artists, whose contracts and catalogs have been discontinued as a result of the mergers of large record companies over the past decade. These recordings of well-known artists have a home in DMX, and add name-brand sizzle to its musical offerings.
Movies and Videos
DMX will have a large selection of first-rate film content that is underserved in the current marketplace, including documentaries, award-winners at film festivals, critics’ favorites that did not receive wide distribution, indie films, short films, animated films, children’s films, student films, educational videos, and how-to videos.
Most countries have national cinemas, such as Canada’s National Film Board, which have thousands of excellent and frequently awarded (at the Oscars and such) productions. These have been mostly inaccessible to audiences outside their native countries and only marginally available within their own countries, whose movie screens are dominated by international hit movies. DMX will make these movies available to audiences around the world.
DMX will solicit video content from its subscribers, many of whom will be excellent amateur videographers, with sophisticated home-editing software. DMX will foster subscriber-created videos by hosting amateur video festivals and contests, with both peer and professional judging.
DMX television content will focus on out-of-syndication series, as well as classic performing arts, science, and public affairs programs. In addition DMX will host award-winning advertisements from around the world.
Still Images (Photos, etc.)
DMX will provide a middle ground between other commercial photo services, most of which charge relatively high fees for the commercial use of their images, and royalty-free photo Web sites. The DMX image service will be reasonably priced and include copyright clearances for using the still images in books, videos, PowerPoint presentations, and other derivative works.
Videogames that are delivered through browsers and those that require downloaded gaming engines are very popular and well-represented on current online services. This is true for both subscription services and free gaming at advertiser-supported Web sites. DMX will not initially focus on this content type, although it will have the technical capability to distribute and account for videogames.
DMX will support talking books, radio programs, and other forms of the spoken word. In general, DMX will seek out content that is not competitive with existing hit-oriented services, such as audible.com, focusing instead on public domain classic literature and radio dramas of the 1930s, 1940s, and 1950s, for example.
Documents - Books, Magazines, Blogs, etc.
DMX will have technical capability for distributing text content, such as books and magazines, and newspapers. Since many of these are becoming widely available for free or at a low price online, DMX will concentrate on fostering subscriber-generated text, such as communities of interest sigs (special interest groups), forums, and blogs.