| Reminds me of a story about a house in my town where a hoarder filled every room with magazines, books, newspapers and other flammable stuff. So much that some “authority” turned off their power because it was a fire hazard. The difference between a healthy person and a hoarder is that that healthy person keeps the stuff that matters and throws the rest away. Isn’t VRM/Me2B about a better way to signal what matters? When Doc wrote about the Intention Economy, he was saying that the important thing is why people do what they do, buy what they buy, why it matters - what the intent is. Are they buying Sudafed because they have a head cold or because they are making Meth? Big difference. Instead of hoarding the exponentially increasing data about past behavior and using unprecedented amounts of processing power to figure out why we buy what we buy, there must be a better way to do that. A more efficient way. A way that wins our loyalty so when we have that intent again, we don’t search around, we just re-order. The model isn’t unprecedented - it’s called a conversation (thanks Doc, CluetrainManifesto). There are standards for what is acceptable in the real, physical world around respecting people’s privacy in a conversation. In fact that’s when people share more information voluntarily. If we need an agent, it is to verify those standards are preserved (which is better than what happens in the real world!). How does a business have a two way conversation? There’s this two way, interactive media technology! A two-way medium is what’s unprecedented. Not the amount of data it can generate. Katherine Warman Kern
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