Re: [ON] {CC-Exec} Re: [projectvrm] Design Contest for "No Stalking" symbol

[Doc Searls < >]

Great idea!

For those not familiar with the ‘scape reference, LUMAscapes are oft-sourced 
rogues galleries of marketing companies: 

http://www.lumapartners.com/resource-center/lumascapes-2/

Doc

> On Jun 3, 2016, at 4:57 PM, Don Marti 
> <
 >
>  wrote:
> 
> begin Doc Searls quotation of Fri, Jun 03, 2016 at 12:40:09PM -0400:
> 
>> Don first explained CHEDDAR here: 
>> <http://blog.aloodo.org/posts/new-acronym/ 
>> <http://blog.aloodo.org/posts/new-acronym/>>.
> 
> Let's make a CHEDDARscape -- if you have a CHEDDAR
> tool, ad network, or other product or service, send
> me a pull request with a logo, link, and a brief
> description of why your thing is CHEDDAR.
> 
>  https://github.com/Aloodo/cheddarscape
> 
> 
>> Doc
>> 
>>> On Jun 3, 2016, at 11:21 AM, mary hodder 
>>> <
 >
>>>  wrote:
>>> 
>>> Brian,
>>> Cheddar is the technical framework that Don Marti worked up and shared 
>>> with us at VRM day in April.
>>> 
>>> It's meant to allow non-stalking, not tracking based ads through, while 
>>> barring other ads including those based upon tracking, buying and selling 
>>> of data etc.
>>> 
>>> Read Doc's post here on the overall topic and Cheddar in particular. 
>>> https://blogs.harvard.edu/vrm/2016/05/11/why-a-nostalking-deal-is-good-for-publishers/
>>>  
>>> <https://blogs.harvard.edu/vrm/2016/05/11/why-a-nostalking-deal-is-good-for-publishers/>
>>> 
>>> Don,
>>> Not sure if Cheddar has it's own site now to describe the framework.
>>> 
>>> Mary
>>> 
>>> On Fri, Jun 3, 2016 at 7:48 AM, Brian Erdelyi 
>>> <
 
>>>  
>>> <mailto:
 >>
>>>  wrote:
>>> Mary,
>>> 
>>> I'm not familiar with Cheddar.
>>> 
>>> I'm not sure how no stalking encompasses buying and selling of data.
>>> 
>>> With Clearware, I had icons to depict collecting of personal information 
>>> and collecting of non-personal information.  I had another icon to 
>>> respect that information was shared.
>>> 
>>> I was trying to use non biased language to depict common terms fond in 
>>> EULAs.
>>> 
>>> Brian
>>> 
>>> Sent from my iPhone
>>> 
>>> On Jun 3, 2016, at 10:40 AM, mary hodder 
>>> <
 
>>>  
>>> <mailto:
 >>
>>>  wrote:
>>> 
>>>> Brian,
>>>> No stalking vs. No tracking can be changed in the language, sure. One 
>>>> reason we liked No Stalking is that it encompasses more than just 
>>>> tracking: the buying and selling of data in addition to direct tracking, 
>>>> the use of malware, etc.
>>>> 
>>>> Cheddar, as the technical framing for this, covers more than direct 
>>>> tracking and so as a name for the button and the selection, No Stalking 
>>>> attempts to map along with Cheddar.
>>>> 
>>>> What do you think about this?
>>>> 
>>>> mary
>>>> 
>>>> On Fri, Jun 3, 2016 at 6:00 AM, Brian Erdelyi 
>>>> <
 
>>>>  
>>>> <mailto:
 >>
>>>>  wrote:
>>>> I think "no stalking" is fine as it could be done without ads.  Perhaps 
>>>> even soften the language to "no tracking"?
>>>> 
>>>> B
>>>> 
>>>> Sent from my iPhone
>>>> 
>>>> On Jun 3, 2016, at 12:29 AM, mary hodder 
>>>> <
 
>>>>  
>>>> <mailto:
 >>
>>>>  wrote:
>>>> 
>>>>> Hi Tim,
>>>>> You're right.. we asked for "no stalking" not "no ads that reflect 
>>>>> stalking or surveillance."
>>>>> 
>>>>> We can go back and ask for tuning, and also suggest that variant. 
>>>>> 
>>>>> Do you (and others) think we should ask for that change? or ask for 
>>>>> iterations that reflect the additional understanding?
>>>>> 
>>>>> mary
>>>>> 
>>>>> On Thu, Jun 2, 2016 at 9:07 PM, Doc Searls 
>>>>> <
 
>>>>>  
>>>>> <mailto:
 >>
>>>>>  wrote:
>>>>> 
>>>>>> On Jun 2, 2016, at 11:49 AM, Tim Walters 
>>>>>> <
 
>>>>>>  
>>>>>> <mailto:
 >>
>>>>>>  wrote:
>>>>>> 
>>>>>> I read the design brief, and I have to say, none of them strike me as 
>>>>>> intuitively indicating "I'll accept non-surveillance ads.”
>>>>> 
>>>>> Well, some of them don’t *not* say it. 
>>>>> 
>>>>>> #1260584, from jellareed, comes closest, in my view, but still doesn't 
>>>>>> quite capture it. How about the old Mad Magazine Spy vs. Spy 
>>>>>> character, holding a big magnifying glass, with an anvil about to fall 
>>>>>> on his head? ;-) 
>>>>> 
>>>>> To me that one looks like a football with a “no placemarker” (or 
>>>>> something) symbol on it.
>>>>> 
>>>>> While I like the magnifying glass element, I think it’s a bit too big 
>>>>> and non-simple. But I can be swayed, maybe.
>>>>> 
>>>>> I like the bar through the eye. It says “no eye,” as in “no spying.” Or 
>>>>> could. The barred eye in the rectangle (meaning screen, like on a 
>>>>> computer or a phone) in #1258971 
>>>>> <http://www.hatchwise.com/entry-for-973133-1258971-6939> makes sense to 
>>>>> me. Larger format: 
>>>>> http://www.hatchwise.com/entry-for-973133-1258971-6939 
>>>>> <http://www.hatchwise.com/entry-for-973133-1258971-6939>.
>>>>> 
>>>>> I get that they’re using green because that’s a Customer Commons symbol 
>>>>> color. (Or at least I think that’s why they’re using it.) But green 
>>>>> also means “go." Wonder how the one above would look with red 
>>>>> substituted for green?
>>>>> 
>>>>> More thoughts?
>>>>> 
>>>>> Doc 
>>>>> 
>>>>>> On Thu, Jun 2, 2016 at 8:17 PM, mary hodder 
>>>>>> <
 
>>>>>>  
>>>>>> <mailto:
 >>
>>>>>>  wrote:
>>>>>> Hi All,
>>>>>> 
>>>>>> Take a look:
>>>>>> http://www.hatchwise.com/logo-design-for-contest-973133 
>>>>>> <http://www.hatchwise.com/logo-design-for-contest-973133>
>>>>>> 
>>>>>> There are 23 entries.. a couple are very interesting.
>>>>>> 
>>>>>> Please send feedback to me or for the list to discuss. Contest is up 
>>>>>> in 4 days.
>>>>>> 
>>>>>> Thank you,
>>>>>> mary
>>>>>> 
>>>>> 
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> 
> -- 
> Don Marti 
> <
 >
>                    
> http://zgp.org/~dmarti/
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