HI Doc and everyone,
I'm very pleased to see that "stalking" as a term has come around in fashion. Years ago when I started using the "stalker economy" to describe this mess we are in and the underlying economic system, everyone freaked, basically unable to take those words as an accurate description of where we are with the economic and technical systems we have in digital now.
I used the term, Stalker Economy, as the subject for a couple of Jerry Michalski's YiTan podcasts in 2011, as well as in blog posts at Napsterization, at conferences like Dan Miller C3 event in 2011, where I seriously though the two guys on either side of me, from Intelius and Orange, were going to self-immolate when I started talking about the Stalker Economy as a topic for our panel. It was pretty inflammatory -- but I thought it was dead-on as a descriptor for the reality of our situation. Also I used it with reporters and in other speaking engagements.. basically no one would even repeat the term.. they just left it to me to say it. But times change. I guess now it's "normal." Good.
What I'm really pleased to hear, as a suggestion from Drummond, and blessing from Doc, is the term we are building with Customer Commons and Kantara, is acceptable, even desirably named -- as the "No Stalking" term for an individual to express their desire to block ads and other technology that stalks: trackers, fingerprinters, and buying and selling of data about me, ostensibly to show me ads.
As a first term in our stable, I think it's a good one. Doc and I brainstormed on it two weeks before VRM day, with the idea that there would be one comprehensive term that would cover legal, human and machine readable forms of the term -- instead of the four we separated out in previous versions. This single term would cover the most reasonably helpful form for individuals to assert their preferences about tracking and stalking.
Later I do envision other comprehensive terms and in fact, Doc's idea for a single comprehensive term to solve a specific problem is really smart. It's really too complex to ask individuals to pull all the levers just so, in order that they are protected. Instead, addressing a problem with a complete term for each problem area, with all 3-layers makes so much sense.
What's left is making the 3 layers to back up the conceptual term, and tuning it to the problem, so that each kind of comprehensive term can be properly asserted in context.
Next Monday, the User Terms group in Kantara, in conjunction with Customer Commons, will talk about relating all three layer of the "No Stalking" term. Noon PT / 3pm ET / 8pm GMT.
Don Marti has agreed to join us to help relate the technical layer this Monday.
Information can be found here about the call details and terms development:
Please join us if you are interested.
Mary