| Exactly. This is the rub. Had a good conference call this morning about Facebook’s “bot” thing on Messenger. Rather than replay some of that, I’ll unpack some of what Zuck himself said in April at Facebook’s F8 conference: Now that Messenger has scaled, we're starting to develop ecosystems around it. And the first thing we're doing is exploring how you can all communicate with businesses.Let’s hit the Pause button there. He’s talking about giving us us a better way to
talk to businesses, right? Maybe a new way to issue a call for help, or
to send out a request for a plumber or a licensed electrician — something
that helps us deal with the typical pains of being a customer of many
products and services in the real world. In other words, something VRooMy. Now let's hit Play again. So today we're launching Messenger Platform. So you can build bots for Messenger.The "you" he's talking about here is not the "you" who wants a better way to talk to businesses. It's developers working for businesses that doesn't want human beings to talk to you, the customer. Listen closely and you can sense a decision, already made, to replace customer service people message bots. (Am I right about this, Dan?) Zuck again: And it's a simple platform, powered by artificial intelligence, so you can build natural language services to communicate directly with people. So let's take a look.Meaning communicate one way: top down. And robotically. Robots wanting you to be robots too. Back to the original “you”: a user.
Personalized for you by constant algorithmic black-box observation. And he's not the only one misdirecting attention away from surveillance. Nearly every story about Facebook's new bot thing focuses on lost jobs or the threatened app marketplace. Not on the loss of freedom. And not on the much more useful things his opening statement suggests. Hell, having a simple messaging conduit for calling any service office is a helluva lot more useful than having some machine guess at what you might want from CNN — accompanied, of course, by personalized advertising messages for things you don’t want, because you aren’t shopping right now and don’t want to hear that crap anyway. But buckle up. Bots are coming. In "Bot" is the wrong name, and why people who think it's silly are wrong, Aaron Batalion says all kinds of functionality now found only in apps will move to Messenger. "In a micro app world, you build one experience on the Facebook platform and reach 1B people.” “You,” again, is commercial companies, serving up shit on bot shingles.
In The
End of the Internet Dream, Jennifer Granick writes, Twenty years from now, Zuboff's Third Law says we will fall into a regime of surveillance and control (where to a large degree we are already) “in the absence of countervailing restrictions and sanctions." It's our job to correct that absence. Maybe part of that job is to convince the likes of Viv to sell a service that sets us free. Not one that milks us for data, just so we can be sold more shit. Doc
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