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RE: [projectvrm] adblock sells out


Chronological Thread 
  • From: Brian Behlendorf < >
  • To: Mike O'Neill < >
  • Cc: 'ProjectVRM list' < >
  • Subject: RE: [projectvrm] adblock sells out
  • Date: Tue, 6 Oct 2015 09:22:54 -0700 (PDT)

On Tue, 6 Oct 2015, Mike O'Neill wrote:
This means that people maybe unaware when tracking behaviour is undetected. Already Privacy Badger by design does not detect tracking that uses first-party cookies, and these are just as capable in communicating people's web activities to third-parties.

But those first-party cookies can't be correlated across sites, which is the day trade of the third-party trackers and where the leaks come from. That is, NYTimes might share its first-party-cookie-based clickstream logs with a third party, but that third party could not correlate that person at another location (aside from IP address), and could not be used to tailor ads on a third-party site to a "NYTimes reader". That makes the third party data mavens much less valuable.

You won't be able to ban first-party tracking unless you turned off cookies (and thus authenticated sessions) entirely and prevented sites from keeping their own access logs. Good luck with that.

Brian




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