Re: [projectvrm] VB article on next wave of startups helping publishers make money

[StJ Deakins < >]

Hi Nathan,

I hope you're well. This approach is now being used by the Financial Times.  Certainly better than a paywall - but who gets to keep the data? 

StJ 

On Saturday, 19 September 2015, Nathan Schor < "> > wrote:

http://venturebeat.com/2015/09/18/the-next-wave-of-startups-that-will-help-publishers-make-money/

Although none are classical VRMy, here’s one that has an interesting way to compensate customers for their attention:  

‘One company is using market research as a way to help fund publishers. The concept is simple: Rather than forcing readers to pay a subscription fee or to slog through ads, HelloToken is helping publishers push market research questions to their audience for a fee. Readers get to read a set number of articles (as determined by the publisher) before they have to answer a market research question to continue reading.’

Nathan Schor 305.632.1368 ');" target="_blank">

 

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