Just in case you would like to learn more, I wanted to let you know some more about our new advanced analytics in our Apple and Android Native Branded Apps and HTML5 web viewers for publications (one upload/one admin system). This is only the beginning, and from my understanding, better than what Adobe DPS, Google Analytics, and others are offering right now. This will be great for publishers and advertisers alike. Publishers will be paying by data point impressions.
Here are the data points we will be tracking:
Apps:
Downloads
Opens
Page turns
Time spent on each page
Page zooms with double tap
Pages zooms with pinch
Links clicked
Search terms
Social links clicked
Email shares
Access help
Full screen mode
Access archives
Pages bookmarked
Logins
Who’s rated
Preview views
Table of content views
Library views
Page navigator use
Issues deleted
User preferences Wifi only or 3G and wifi
Remove app data
Pages accessed by text view (time spent on each)
Purchases (totals and amounts for each and what issue)
Subscriptions (totals and amounts for each and what titles)
Video plays
Web viewer:
Opens
Page turns
Time spent on each page
Page zooms
Search terms
Links clicked
Social links clicked
Email shares
Print (what pages)
Access help
Page navigator use
Full screen mode
Access archives
Purchases (totals and amounts for each and what issue)
Subscriptions (totals and amounts for each and what titles)
Mobile access or web
Video plays
Other:
Device type
Geo location
Would you be interested in a follow up discussion?