Re: [projectvrm] If ads are inevitable (Mozilla)

[Don Marti < >]

Publisher sites are slow-moving, software-wise.
Most integrations are done in the browser -- no third
party can rely on average publishers being able to
do much beyond "paste this pixel/script/iframe into
the page and forget it"

Ad blockers can move faster.

  https://adblockplus.org/forum/viewtopic.php?f=2&t=40350

The risk is that publishers adopting anti-adblock are
challenging ad blockers to a web coding race.  More
likely to breed faster ad blockers.

Better question: what can legit publishers do _better_
than the other players? What doesn't depend on
software development speed?

Don

begin Deborah Schultz quotation of Wed, Sep 16, 2015 at 12:03:50PM -0700:
> 
> And in related ad blocking opinion pieces:
> 
> http://www.mediapost.com/publications/article/257938/dont-let-viewers-renege-on-the-social-contract.html
> 
> Thoughts?
> 
> 
> Deborah Schultz
> ----------------------------------
> 
 
> Website <http://www.deborahschultz.com/> | Linkedin
> <http://www.linkedin.com/in/debschultz/>: | Twitter
> <http://twitter.com/debs>
> 
> Co-founder YxYY Festival <http://yesandyesyes.com/>- a unique gathering of
> geeks and creatives
> Founder, T.E.A.M Israel <http://team-israel.org/> - Advancing Equine
> Athletics in Israel
> Co-founder Tummelvision <http://tummelvision.tv/> - podcast exploring
> culture of the networked economy
> 
> 
> On Wed, Sep 16, 2015 at 9:23 AM, Doc Searls 
> <
 >
> wrote:
> 
> > I believe the entirety of advertising for Mozilla in Firefox is Tiles <
> > https://support.mozilla.org/en-US/kb/about-tiles-new-tab>, which appears
> > only in new tab you set up to make them appear. The ads there are not
> > tracking-based.
> >
> > So, if you choose not to see tiles in new tabs, you have an ad-free
> > version of Firefox.
> >
> > Mozilla’s master is the user, and always has been. Its revenue comes from
> > many sources. Advertising is gravy on those. And, as Sean said, the goal 
> > is
> > to disrupt advertising in the icky forms we’ve been harping on here for
> > years.
> >
> > That said, I’m sure the Mozilla folks are game to hear ideas.
> >
> > Doc
> >
> >
> > > On Sep 15, 2015, at 4:36 PM, Jim Bursch 
> > > <
 >
> > wrote:
> > >
> > > I would prefer that my browser act solely in my interest. Which will
> > Mozilla choose, the thing that generates revenue for them, or the thing
> > that I want?
> > >
> > > By doing advertising, and choosing advertising revenue, my Mozilla
> > browser now has two masters -- me and whomever at Mozilla is interested in
> > maximizing ad revenue. This is bad news.
> > >
> > > Solution: an ad-free version for which I am the sole customer, which may
> > mean that I need to pony up a few bucks to align Mozilla's interests with
> > mine.
> > >
> > > Jim Bursch
> > > 310-869-5340
> > >
> > > 
 
> > > https://fundchan.com
> > >
> > > @jimbursch
> > >
> > > On 9/15/2015 2:35 AM, Sean Bohan wrote:
> > >> Thanks Judy.
> > >>
> > >> To continue the line of thinking from your second email, our thesis is
> > that the user's History is a greater source of the User's wants, needs and
> > interests than shadows of them derived from tracking. It is our intention
> > to both create sustainable revenue for the organization and disrupt online
> > advertising by showing that it can be done at scale without the friction,
> > loss and disrespecting the user.
> > >>
> > >> Now that Tiles is launching, our goal is to bring Intentcasting/VRM
> > into the browser, letting Users signal the web with what they want or 
> > don't
> > want. Personal Terms of Service (see Customer Commons) and making an
> > effective alternative to AdChoices in the browser are both on the drawing
> > board.
> > >>
> > >> Evolving from that, letting the user's browser tell the web what they
> > want (#LookingForACar) or don't want
> > (#justBookedVacationStopShowingMeVacationAds) will follow.
> > >>
> > >> And then in parallel, connecting the dots between Intentcasting and
> > Identity and Personal Clouds...
> > >>
> > >> We have a lot on our plate.
> > >>
> > >> :)
> > >>
> > >> - Sean
> > >>
> > >> On Tue, Sep 15, 2015 at 12:20 AM, Identity Coach <
> > 
 >
> >  wrote:
> > >> To put a finer point on this, Mozilla can track (user-side?) the sites
> > I visit more than, say, 3 times. Each of those sites probably have ads on
> > them, so there's a higher than average possibility that I'll be interested
> > in some of those ads, especially if an ad related company turns up on more
> > than one site. That might be a tile in my newsertainment feed.
> > >>
> > >> While I think Goog could also do this well (and likely will, because
> > Google Surveillance is everywhere), everything they touch has cooties and
> > so less trusted value. Tracking (and apparently getting it wrong as often
> > as not) is in their DNA. I would turn tiles off in Chrome, no question.
> > >>
> > >> So Mozillians, what do you say? Can this be done?
> > >>
> > >>   j.
> > >>
> > >>
> > >> On 9/14/15 3:10 PM, Identity Coach wrote:
> > >>> Ran across one of many articles about Mozilla implementing ads in the
> > Firefox tiles:
> > >>>
> > >>> Mozilla Gets Its First Partners for Ads in Firefox
> > >>>
> > http://news.softpedia.com/news/mozilla-gets-its-first-partners-for-ads-in-firefox-491609.shtml
> > >>>
> > >>> and found myself wondering if they could and why they wouldn't give us
> > a choice of which "advertising feeds" we might "subscribe" to. Yeah I can
> > turn off the tiles (and many will), but if we treat ads more like a
> > newsertainment feed, then we can find the good agencies, direct
> > advertisers, et al. and give voice to choice. I might actually like 
> > certain
> > ads if they were relevant to my particular and identifiable musements and
> > interests.
> > >>>
> > >>> A friend of mine loves TV ads and noted that "if a burger ad is good
> > enough to make me want to get up and eat one, it has succeeded." 
> > Similarly,
> > if there's an ad that a) I'd watch b) without cringing, it worked. If
> > everyone hates ads because they all suck and there's no choice, Mozilla's
> > future is in jeopardy and we all lose.
> > >>>
> > >>>   j.
> > >>
> > >>
> > >>
> > >>
> > >> --
> > >> ------------------------------------------------
> > >> Sean W. Bohan
> > >> ------------------------------------------------
> > >> Mobile: 646-234-5693
> > >> Email: 
> > >> 
 
> > >> Skype: seanbohan
> > >> Blog: www.seanbohan.com
> > >> Twitter: @seanbohan
> > >> AngelList: http://angel.co/sean-bohan
> > >> LinkedIn: http://www.linkedin.com/in/seanbohan
> > >> No virus found in this message.
> > >> Checked by AVG - www.avg.com
> > >> Version: 2015.0.6086 / Virus Database: 4419/10639 - Release Date:
> > 09/14/15
> > >>
> > >
> >
> >

-- 
Don Marti 
<
 >
                   
http://zgp.org/~dmarti/
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