Re: [projectvrm] VRM as an advertising search term

[Doc Searls < >]

I think that’s a good call. And I should contact Gartner.

Doc

> On Aug 25, 2015, at 10:26 AM, Philip Browning 
> <
 >
>  wrote:
> 
> Would suggest it's possibly an accidental misdirection and simply draws on 
> the Gartner defn of VRM:
> 
> http://www.gartner.com/it-glossary/vendor-risk-management 
> 
> Doc - have you ever had interactions with Gartner about the use of the 
> acronym VRM?! Perhaps you should - as an education exercise if nothing 
> more! ;) 
> 
> P. 
> 
> -----Original Message-----
> From: Doc Searls 
> [mailto:
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>  
> Sent: Wednesday, 26 August 2015 12:01 AM
> To: ProjectVRM list 
> <
 >
> Subject: [projectvrm] VRM as an advertising search term
> 
> Just looked up “Vendor Relationship Management” on Google, and at the top 
> of the results is an ad for VRM (with the Wikipedia definition) by a 
> company called Vendor Insight: <http://www.vendorinsight.com/>. It’s a B2B 
> thing, about vendor risk management, and has zero to do with what we’re 
> about here. But it’s interesting that they use VRM (as we define it, via 
> Wikipedia) as bait. 
> 
> Doc
> 
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