[projectvrm] Neologism watch: "hate-selling"

[Don Marti < >]

The result of spending too much time on your
"marketing dashboard" and analytics, and too little
time on the buying experience from the customer POV:

  The term “hate-selling” came out of my
  frustration of juggling between horrendously
  designed car rental booking sites, being hit
  with all kinds of surcharges for booking on
  Avis.com, over-aggressive upsell by on airline
  sites (specifically Delta.com with the most
  passive-aggressive “restrictions” overlay
  I have ever seen), to being bombarded with
  “buy-now-or-else” false-sense-of-urgency prompts
  on online booking sites.

  -- Rafat Ali
     
http://skift.com/2015/08/10/travel-brands-stop-hate-selling-to-your-customers/

-- 
Don Marti 
<
 >
                   
http://zgp.org/~dmarti/
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