Re: [projectvrm] Separating advertising's wheat and chaff

[Doc Searls < >]

It’s another of those “If I’d had more time I would have made it shorter” cases.

The case needs to be made for the worth of the wheat and the insanity (as well as relative worthlessness) of the chaff.

Doc

On Aug 12, 2015, at 4:05 PM, Deborah Schultz < " class=""> > wrote:

Bravo!

Had lunch with Sean today and we were, as usual,  scratching our heads at this landscape. It's the emperors got no clothes.  The advertisers/brands think they have to do this and it is in the interest of the agencies and platforms to take em down these paths.

Deborah Schultz
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On Wed, Aug 12, 2015 at 3:58 PM, Doc Searls < " target="_blank" class=""> > wrote:

Just put this up today:

http://bit.ly/1KhSa8M

Wasn’t easy, since I’m also doing other stuff. I’ll be tightening it up a bit.

Anyway, there it is.

Doc