Re: [projectvrm] U Penn paper subtitled "How Marketers Are Misrepresenting American Consumers And Opening Them Up to Exploitation."

[Doc Searls < >]

It has, but it’s always worth mentioning again. It’s a landmark study.

Doc

> On Aug 10, 2015, at 1:00 PM, Robert Bashor 
> <
 >
>  wrote:
> 
> 
> Not sure if this has already appeared on this list
> 
> https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdf
> 
> Subtitled:   "How Marketers Are Misrepresenting American Consumers And 
> Opening Them Up to Exploitation."
> 
> And 
> 
> "Our findings...support a new explanation: a majority of Americans are 
> resigned to giving up their data -- and that is why many appear to be 
> engaged in tradeoffs."
>