[projectvrm] NY Times: Another Nail in the Coffin of Ad Tech

["Nathan Schor" < >]

Well, that’s not exactly how they put it. Instead:

Study of Ad-Blocking Software Suggests Wide Use

‘What’s causing grave concern for broadcasters and advertisers is video advertising, which is some of their most valuable content, is starting to be blocked,” said Campbell Foster, director of product marketing at Adobe. “That’s a really scary prospect.”

Almost 200 million people worldwide now regularly use ad-blocking software, the report said. About 45 million of them are in the United States, with almost 15 percent of people in states like New York and California relying on these services.

The figures are even higher in Europe, where 77 million people use versions of the software.

In Poland, more than a third of people regularly block online ads.’

It’s curious why Poland stands so far ahead. There doesn’t seem to be an ostensible economic or technical reason, so it’s not likely they find surveillance based ad tech more irritating than the average user.  

What might account for that?

Absent others, one possible explanation may be no modern citizenry knows better the consequences of trickling away inherent rights, having experienced the demonic duo of Hitler immediately followed by Stalin.  

Nathan Schor 305.632.1368 ">

 

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