begin Jonathan Cobb quotation of Sat, Jun 13, 2015 at 12:06:50AM -0700:
You make some great points, and the linked article rang very true.Tivo skip rate is remarkably low.
The long run definitely matters for the big guys (Team Signal). Brand trust
is of utmost importance. But even they will sometimes bend things; see how
much they can get away with (beacon/etc). it's good that we keep pressure on
them to behave. And then there's Team Targeting for whom trust is of less
(or no) concern; they collect and share in their own means that skirt the
edge of legal, and maybe cross it.
I can't help but think there is a combination of tech solutions that become
so easy and cheap that everyone just has them, it's considered a no-brainer.
The mindset of the public somehow moves away from resignation to optimism
and pride. The way the Tivo's 30-second skip fundamentally altered the TV
landscape, but on a much broader scale. It's late, I should stop fantasizing
and get some sleep.
http://digiday.com/agencies/the-ad-contrarians-digital-reality-check/
TV ads are annoying but pay their way in signaling, so
the incentive to block isn't strong enough (as was the
case for pre-"What they Know" web ads (
http://zgp.org/targeted-advertising-considered-harmful/
)
Signaling/targeting would tend to predict that TV
commercial skipping will become a thing when targeted
TV ads do.
As far as easy tech solutions go -- remember that
Team Signal companies have just as much incentive to
subsidize tracking-protected end user tools as Team
Tracking companies have to subsidize surveillance
tools. (Big opportunities here...)
- jonathan.
On 6/12/15 11:52 PM, Don Marti wrote:
begin Jonathan Cobb quotation of Fri, Jun 12, 2015 at 01:58:44PM -0700:--
On 6/12/15 10:14 AM, 'Don Marti' wrote:Ad/editorial separation is a great example of where
We know that trustworthy ad-funded organizationsAgreed, but of course a key difference -- traditional magazines (and
have been able to exist, because magazines funded by
advertising have been among the most reputable and
influential media organizations in the USA.
TV/radio/etc), have a firewall of sorts between Sales and Content with a
strong set of rules/ethics governing the relationship.
an ethical decision is the profit-maximizing option.
(Imagine that the NBA had "Big Data" based referees,
to make sure that the winner of each game was the
team whose media market had the largest expected
ad revenue. This might produce higher revenue for
a single game or series, but would lower the value
of future games. An ethical referee isn't just the
right thing to do, but also a key part of making a
valuable product.)
Many Internet publications mirror this model, but some don't. Most servicesTwo strategies: targeting and signaling.
that are not primarily publications (Google/etc), intentionally blur (or
outright erase) the line because there's a helluva lot of money to be made.
Er, I mean, a better user experience for their audience, right?
http://zgp.org/~dmarti/business/team-targeting-team-signal/
Google is an interesting case because they have the
technology to go either way. PageRank is an automated
reputation system, and the company has a lot of skill
in parsing and rating content.
If the web became a more trustworthy,
signaling-friendly medium, Google could prosper as
a platform for quanitfying and putting an interface
on signaling activity -- they're not obliged to be a
member of Team Targeting, and could play both sides
or switch.
Jonathan Cobb
CEO
Cloudstead, Inc.
http://www.cloudstead.io/
+1 415-236-COBB
https://twitter.com/cobbzilla
https://github.com/cobbzilla
https://linkedin.com/in/jonathancobb
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