On Mar 12, 2015, at 7:58 PM, Larry W. Smith < " target="_blank"> > wrote:Me thinks you are “buying" it. Just not “paying" for it the old way.The currency is data, time, and attention. These are your signals.That’s not my system, and those are low-quality signals I would rather not send if I had more choice about it. (To some degree I do have choice, but not to the degree — and in the ways — I want.)ProjectVRM is about creating new and better ways to signal our intentions in the marketplace: ones we control, and are not rationalized around passive participation in a system that exploits more than respects us.Long way to go, but we’re making progress.DocLarry W. SmithOn Mar 12, 2015, at 5:51 PM, Doc Searls < " target="_blank"> > wrote:On Mar 12, 2015, at 4:26 PM, Larry W. Smith < " target="_blank"> > wrote:For some companies and brands, the customer journey is being replaced/supplemented with actionable and measurable touch point events. P&G coined FMOT - first moment of truth, aka, buying at point of sale. Google has the ZMOT - zero moment of truth from the search result. http://adwords.blogspot.com/2011/07/zero-moment-of-truth-new-marketing.htmlWhat we don’t have is an overt signaling mechanism as a consumer. There’s no browser “hot button” to down vote a site or ad in real time. Consider the value if, in addition to the 0.04% CTR, the advertiser/publisher had a 6.5% down vote or annoyance metric? Over time and big data you’d be able to normalize effectiveness and ability to interact, then price inventory accordingly.Here is my truth, at this moment, which will last an indefinite length of time: I'm not buying anything. I don't plan to buy anything while I'm reading, or surfing, or whatever else I'm doing on the Interwebs. That's a signal I would like to send, as a default, when I'm not shopping online, which is nearly all the time.Now, with a hat tip to Don, here is a message I would also like to send as an important and financially rewarding peace offering: even though I'm not buying anything, I do respect the publisher's need to pay the bills, and the desire by advertisers supporting the publisher for their ads to be seen. This means I would welcome seeing ads that are not personal, not based on surveillance, and express the advertiser's desired brand message. In other words, that I welome old-fashioned brand ads of obvious provenance that serve a clear brand function and support appreciation all around.Alone these same lines regarding marketing vs customer service, you might put it in the context of “offense” vs. “defense.” The offense runs the play to score/capture the customer and the defense tries to keep the customer on the team; very different objectives, strategy and tactics. Don’t miss the humor in the fact most people find that marketing is offensive.Right. I think that maps well to the buy and the own cycle. And remember that we are owning 100% of the time and buying some much smaller % of the time.DocLarry W. SmithOn Mar 12, 2015, at 11:31 AM, Sean Bohan < " target="_blank"> > wrote:In marketing and communications (advertising, PR, events, etc.) the "Customer Journey" is a big deal to clients and agency-types. It's intention is to go beyond demo and segmentation and "get closer" to the customer to understand their behaviors (aggregate), needs (aggregate), wants (aggregate), patterns (aggregate) to better understand them, evolve product and most importantly, target them where they are and interrupt them.There is a ton of research (surveys, interviews, focus groups, experiential journaling, etc.) that goes into developing that Customer Journey but it is still n=1 in the hopes to understand "all". Nowhere in the "journey" itself is there a moment where the user is actually a participant. They are always the object in the crosshairs.The intention is to get marketing/comms more aligned with the consumer to generate better #s (CTRs, 800# calls, rebate cards, etc.) via narrative and context. It works. Getting .07% click-through-rate vs. an average of .04% CTR is considered a job well done.Don has a big point here - customer service and marketing *should* be part of the same org. In some companies it is. In others the marketing folks don't want to be within 100 miles of CS. It isn't sexy, it isn't fun, and who wants to deal with complaints all day?VRM won't end this practice. VRM will be a profound contrast to it.On Thu, Mar 12, 2015 at 10:41 AM, Don Marti < " target="_blank"> > wrote:begin Doc Searls quotation of Thu, Mar 12, 2015 at 09:58:03AM -0400:
>
> Just got this in the mail basket.
>
> Why should marketing “empower customers to choose their own journey.”
>
> The short answer is: Because only marketing seems to have agency in customer relationships. (Or at least sees it that way.)
Sure, "marketing" tries to get people to love the
company, "customer service" tries to get people to
hate the company, so it should all balance out.
Bob Hoffman: Has Social Media Made Customer Service Worse?
http://adcontrarian.blogspot.com/2015/03/has-social-media-made-customer-service.html
Customer service gets treated as a cost center, not
an opportunity -- and when it does get treated as an
opportunity, it's an opportunity for annoying upsell
or "retention."
Probably just means that Marketing is better at
selling the company on funding it than Customer
Service is.
> The long answer is VRM.
>
> The best answer is VRM that gives customers scale to deal with many vendors using the same tools and services — rather than different ones for each.
Would be so much easier if Marketing and Customer
Service were one department -- you will get to VRM
faster if you start with tools to help you nail all
your support calls than if you start with conventional
marketing stuff.
> We'll talk about this on VRM Day and at IIW.
>
> Doc
>
> > Begin forwarded message:
> >
> > From: Constellation Research < " target="_blank"> >
> > Reply-To: " target="_blank">
> > To: " target="_blank">
> > Subject: The State of Marketing in 2015 - Constellation Newsletter
> > Date: March 12, 2015 at 7:31:12 AM EDT
> >
> > Not rendering correctly? View this email as a web page here <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W566fnM80KNrpW25lN2x8S4KCt0/5/f18dQhb0S1Xp7Bf-yvV1vjl01PTNnpW4THy4M3zrvWnW6BLQMl7vLDznW4fP2l66j9-9LW6S_sMd1mYGShW2JMtZm7Rt9ZmN4lHn0MVc8kLW5H0l5M2wNwgRN2jXZtn8w8G5W89JmzZ3FdZFyW3srkQT3H0WcjW1DdgdJ1JdtWjW8Dkh5B4gdm1DW7WQ9bK4MRjrrV84hXz6PCJGjN2rNrrMX6211W5d8PXG4Xg7vcW7tBD624PGfZWVZb04z1XCMbpW8Sxb6R7LcNSdW3HWs2781J-lBW26k6Pv6Ry4gfW7XLF0W1GPNT1W28KK3z25n2pqW2dc7dT6mNhGhW7T0l2f2RlqySW4xjdnh62mQGDW14C9Y37X387bM45z-51zDmkW1ytfhz79MBL2W13pSg46lb1qbW8v_TyM8KM5kYW2TgR2f39G0jHW6HYhK43C1VdNW4BMwSk87RxVnVFvLqP3f3-x6W3X8qsQ5bncBsW3DGDJF6zQYS0N1HPc2hSrRn0W1v70yn4L0hvzVT_2P_86H3w8W30h1mZ29R1b9N5CSsqgjpCP4W16rCbn56W0jBW5Y-8917RgCdDN1NkPbp1ZpDzW2zR5Wk6xDM0_W4c7hFs7yp4CQN5WczGzGfsWVW32kBVZ1vdGLvW4cpNPF8Zj3k5W9lMF1B8-Cs4LW6njdFG95ddk-W8yy4XX89SvnqW2lgSMz4sDFSdW7VfX7t6vnb50f7xs-9P04>.
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*N386zrpqPXZZW4mGyY94Hvyj50/5/f18dQhb0SbTH8YXN4dW9lhz325VQHw7W5CYRNZ62Y4cHW4R4NmC57mvC2W1BQYgz8Tm-CRW9dHh_87Nw0xHW5mG4wF1fk_c9W6-gPgc2gNHF3W19wZTJ7C4d-fW6Vn4Kk5_TVzsW58S3wW23-nGKW265VBJ22-vhJW1Q468p2-lD31W1YTF-H7TVphbVdFJP93VVg3wW3x-kDx6G2lbzN7NMdQN4cNXyW75WRL34q8b6kW2K1Wfx49dVkPW4c1kl47bhnWdN79mrQFTv8p5W35Kfhq5fXlPjW4Q1Sgl8ZlFdSW2Yf8KK7TCJnqW7KW6358MsTJkW7v2-4b7MwFqmW5SS7_W84NjhCW8cqQxQ4_lvC7W6yb-_b9cKsYGN2PtNv-74vmyW5-bR755VjcZHW53m6HP3-bZ10W1VtdTw4zwYlKN45Ly2MkwRN4W8h2mSB2TvLMgW1wQF1s2PxppWW7r5mP77r4ZfjW2Mkqch2MB4X7N3xxDzVJgszCW8xGC9S84CFTmW3Gt7108VmKsqW2xsldz1VbLL5W83-7w21n--xTf7Z8Qdy02>
> > Constellation Newsletter March 12, 2015
> >
> > Hi Doc,
> >
> > Marketing transforms faster than ever in the digital era. Constellation's newest report, “The State of Marketing in 2015" <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W3lGKFn2wSBbhW5hCx-N2gR6ff0/5/f18dQhb0Sq5N8Y9XmFW9ktfkr2qwv27W1TNPHw2MMhFJMf5k1PXD6prW7cmS1s8pCQ6vW7nwG3h1njFTyW50Cw2D4rgYkjW6nhFyx47P0RNW49-g4X2HPPLsW41W2cL4kFK8zW3sX2Y54LNNdNW3SLYcb49JfBwW3C8bwH6l4dxDW47zndX2HTdQ8W2GwHsL6Bt4HJW1_Qrvg1Y_Y5JVg8nD_5F_2JdW3Yblfb7-Q-nPW3bqvM07f6jDfW5xF8FP47P0wCW403tVS3vbpkwW41__LX3STxDWW3z8VsJ5TrXRlW2p1HLW6mSZdSW5bYYP23lHmdpW2H-rSK5jTJ3MW45SgVX3vTFbYW6S-4rB3KKNbKW4Xbh4z36RCmVW2mdMPn4cs6NRW2-sgfD5-t59xW49LJQ73T4Dn8W519dJ36s7qcmW4s87Vk2xX-TJW30-lty424XS1W4m9LL36PbTr_W5Bc1_p8PZ1SKW3ygvH88c3fNWW5lGR7m2sQmjVW49Kszq5jRtvFW6NMjY62-wsG7W530JqF69syF4W2cyH2G5Yd2J5W87SDh44CVfWHW7Lt7w96Gsg7VW4m_GDs7ZY7yyVgctlX4NkNCn111>, describes the current marketing environment and identifies the direction marketing will head in the near future.
> >
> > This is the latest report in our "State of Enterprise Technology" <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W65VFkX5YlHHVN2nYrk1gpv6D0/5/f18dQhb0S8349cLqktN5t26BBHzhkrW51lsBw6vtMvVW7G09hg5mbMf4W1BQYgz8Tm-CRW9dHh_87Nw0xHW5mG4wF1fk_8QW17tL0T5FxGXKW73qR0v9fs4BSW5T56St6yD8RJW3f2ykv6twRGSW1v4SLK2Y_snRW6d6_FP5KXRG_W5pgFP53lJt0CW5Fy0ls3z6HV8W10w9Qv3lGWyZW5PyB5_3jjyH7N3hClXYc-SN4W1L4xyj6FKg-TW2XsCWx7tfTF5W7m9_zt1FpGmLVNCBz07_JZ6TW3wMF-w2tFBr6W2z_scn6x2RKSW5-lMJc5tkYHtW2HFyHJ4Lt3TBW2L8d8F4tcMxWW1GRcGL3L4t81W9k0b_m1cLMwhW4DdJnf4VX8TyW36vGrZ4KJc_-W4KN08N1c8d2NVRrRHg6-zp7WW51lmmm7cMLfwW3T9trj6b45W5W9hs-pj3gBgMgW6-2b8625bhVCMd09jpFNbRSW8xLprm1nfgT3W8lGnl62TgVxTN45Ly2MkwRN4W8h2mTD9f7PzmW7Ws2GM1xhSVNW1sk6LJ1jr3pbW6tyt8Z1ZSNqjW2nRzM35701V7W8jCXc017VMkGW2_310g7BhG6TW5NzFFt1vhWWPF7LN6hWPwc4f6vlFyb03> series of research reports.
> >
> > Don't forget to check out our featured content <x-msg://5/#featured>. We explain our alliance with Digital Clarity Group, the SuperNova Award Applications now open, and The Future of Data Explained.
> >
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*N4dnVC9hHysYW36lPl56y-FpN0/5/f18dQhb0Sq5y8XJ9j-W9lhz325VQHw7W5CYRNZ62Y4cHW4R4LHY57mvFqW3BJFQw8Vm6N7W8mQM-l5mKfT-W79T9-06VbXCZW3c7kgM6FqZCGW626c4w6twNwtW1Vhy566Dq9_FW1hyqyh6-gPgcW2gNHF319wZTJW7C4d-f6Vn4KkW5_TVzs58S3wWW23-nGK265VBJW22-vhJ1Q468pW2-lD311YTF-HN7TVphb2NZtBW3VVg3w1dZKFGW8Hr_PD7d094fW6G7Fbl4DFfS3N6R83r02GDMYW1K5NB04VTn_jW7lM-1m2pg-DsW3gS-nD2xBB3mW741qvY8dvhltW87_8Fk8qZSrZN4s1nnKYsdXQW6RNbdX7ywHbJW6R9CCX5wv5kHW7xNHrd3g2LkxW50YQT537dFrxW2zhlNQ2nQ3h0W16MgjD6-drjvW6-0fw05tt-5ZW96R4G_8lGnl6W2VRbHy7dr9qWW72YqDy8plMD5W30_-V65qGPH8W3nK9ZH60MJ8-W6nv81l34WtfYW5YQCNH1zlX53W7zKRcB8wnyHYW21-6345Sg9yTW1Yn5ck407xP0W84SrJq4lfSM1V2zC4_4B1ck6111>The State of Marketing in 2015 <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W6RHDBb126qw-W3p1BTC6YGBhn0/5/f18dQhb0Sq5N8Y9XmFW9ktfkr2qwv27W1TNPHw2MMhFJMf5k1PXD6prW7cmS1s8pCQ6vW7nwG3h1njFTyW50Cw2D4rgYkjW6nhFyx47P0RNW49-g4X2HPPLsW41W2cL4kFK8zW3sX2Y54LNNdNW3SLYcb49JfBwW3C8bwH6l4dxDW47zndX2HTdQ8W2GwHsL6Bt4HJW1_Qrvg1Y_Y5JVg8nD_5F_2JdW3Yblfb7-Q-nPW3bqvM07f6jDfW6SGRNs47P0wCW403tVS3vbpkwW41_W-T3HMftvW43Hc9L5rhM1nW5pmCrY43B79jW2_3pVB627BMkW2X1M0t47FtM0W2mpVn93vn29MW5zD8MX4wbnXzW6RfMqy3brTXkW4Jwq6B5bPC2gW2J0DS76sBsYnW5H_KG34yr-2WW3TtrgF4692PFW6nmty_3HBSB0W538zDG3FjP5_W6rCnzS6Pc2NWN7nQz-pVzQv-VVn7DD5Lc-HmW2m1zY78FN1hmW5qKBHm5nLd5kW5jN_bg3dNYRhW5FvlbR19rcTfW7g2d6T8RT9QpW5fvQCx1vxww7W8tbyNk2VPxwHW5qJHJG8yrhjtTgPjm7_578R103>
> > By Natalie Petouhoff
> >
> > This report identifies seven measures early adopters must take to prepare for the disruptive forces influencing marketing. Use this report to benchmark and plan for your marketing future.
> >
> > Marketing Must Deliver Contextual Customer Experiences
> >
> > The digitization of customers necessitates marketers work in sync with other departments to deliver a consistent message and brand promise directly to customers. As we move toward an opt-in economy, innovative brands will utilize logic (left brain) and emotion (right brain) skills to design products and customer experiences. In the near future, expect brands to compete on customer experience.
> >
> > As customers continue their adoption of digital technology, early adopters will take these actions to prepare for the resulting disruption of marketing:
> >
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*VqxM9V5sLsptW5GRfBX1n-3tF0/5/f18dQhb0Sq5N8Y9XmFW9ktfkr2qwv27W1TNPHw2MMhFJMf5k1PXD6prW7cmS1s8pCQ6vW7nwG3h1njFTyW50Cw2D4rgYkjW6nhFyx47P0RNW49-g4X2HPPLsW41W2cL4kFK8zW3sX2Y54LNNdNW3SLYcb49JfBwW3C8bwH6l4dxDW47zndX2HTdQ8W2GwHsL6Bt4HJW1_Qrvg1Y_Y5JVg8nD_5F_2JdW3Yblfb7-Q-nPW3bqvM07f6jDfW5xF8FP47P0wCW403tVS3vbpkwW6nGGDq6S_PCGW4DXRJD64c-lrW3XDGjn5mnmLmW3z0sJx4_rZGcW3x66G_5qWVWnW4DxbGk3vGWChW3K1k-f4JpWw6W3K1G_B3ltRMDW4LcLsL4rXwbFW5YVFBR6xzkF9W4cpMdr2pKVhNW38W_Mw2Lnp0GW51b9CL2mByc1W51CDp92wB0V3W6QgwQG6PbTr_W5Bc1_p8PZ1SKW3ygvH88c3fNWW5lGR7m2sQmjVW49Kszq5jRtvFW6NMjY62-wsG7W530JqF69syF4W2cyH2G5Yd2J5W87SDh44CVfWHW7Lt7w96Gsg7VW4m_GDs7ZY7yyVgctm-6_RyGv111>
> > Marketing Software Evolves to a Top Priority for All Companies, at All Levels
> >
> > 2015 is the year of customer choice. Thus all companies will focus on delivering ubiquitous customer experiences at all levels. As customers and markets transition to digital, organizations will find themselves competing on customer experience. In this coming reality, customer experience presents itself as the leading business objective ahead of product and service. When building relationships is the chief differentiator, the actual product and/or service is secondary to the customer experience. Technology enables and catalyzes the construction of new experiences as organizations move from selling products to delivering on brand promises.
> >
> > The report snapshot and table of contents is available for download.
> >
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W5SmrmY6MsKlqW2r5nTm5xFvb20/5/f18dQhb0S2Dj2frxdWV1vjh-8sFV4HW2dvg9-4pbWMHN5ltJBry6MBQW8qD4ws913r9vW3q_PQ_2WCsYYW5R1kGV4pSP6RW1xQF9s45W42JN4753P5Gv9JWW7HXjhk3LcHmpW8fqPpL4DY_SdW6_yx3p8MYvcKW5lSFVm3fmQ9fW2dV1TG4XnX3vW4CHkkP72YhXlN5xFt9hkTJHHW4LJZrj4d637nN40Y8SqjbT5KW2Dld0N2qnq79N1GmqPDSbfh7Vjzjd694LzgrN1D6GTp9TKHtVg6bT_7fbbgmW62Gs8T4fllMwW5L0NVH3rKRjbMq1dbF4n3WfW7h4qRt4c7dsmW3zNQp71X5BDnW65pbcw1Zc-tPW25GvhQ4c2z-0W4RxfT_2Fg08YVgTswY6YJm4xW7zHyDl3-lsMsW73Plz681JXsNW90TPp61j3hmxW6sWJby7LN3_BVL-2fc2SZCgfW2ZcSs91W5fwYW2zgd3d1nnz2_W5vpwPq6MM6W3W8HjfCy4hFJFkW8xglsC11PgvjW77f81X1tbzJHN7d0qm1KfMJ6W5HqdJB8jFhtqW5CF-qV7TnY2qMmlFb3wVQ-YW4tQz8M2BfLhcW1DrJfT20G6jbW73VtPL68mmZZW38dcpx8JB4RKN2zmBtKltmbMW5ZFrBd16LFZzW7YzvFh3WXzbXW9fWjnV5RcbtJW8Sm2sQ5xppNtW3c7dGZ6YSKjRW80Kw8N5y0D1JW195Rl-77cb4c111>
> > <>Featured Content
> >
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W6mWTmR17Wc6CW8lZBVF7tsw6D0/5/f18dQhb0Sq5M8YHttqW9lhz325VQHw7W5CYRNZ62Y4cHW4R4FNs57mvFqW3BJFQw8Vm6N7W8mQM-l5mKfT-W79T9-06VbXCZW3b82CH1ZY396W70hdj86DrDj3W1Ds6f272rR34W6BrqyW24SS1zW1Q45jc7RCN_PW22Q6G21lr6mcW1kN2t93jL1hnW5Hsr_p5G2WvyV656Qc2StQ5cW6F8g7z7-Kg-7N5r_M3QQg5ZvW6mvv1m5K_zXKW3lj2tv3blhRkW3Yfb4P3ZWH9wN30q7YxW2Cq0N37T55fV-ywqW3L4j5P41Q1DGN5jSZRgCJVFwW5kW8Tg3gMWfLW5PWC5b5RzmQWW1708jk3xKDMLW5JBSPm8xwwzPW8cLR-z3ZXwpWW8tY8Hv65lyNqW8Bwn3M3-d7DDVDHq6d8vz4jdN8LqpWfKHFMxW3X6FWs42ktrbN4RzL4YrPpMvVrJh2D2TDbz_W7d0brG25_8vJW5sz3x14t8CBcW4sXhl53KljYSN4v13hr42c_8W3nh5l31H_BZ4W6B6FJH51p6DrW32L_L56HW5PhW3_CX8D5y7n4yW7CrjJL8k7tVd111>
> > Apply for the SuperNova Awards <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W9h3Z-66VSnryW1j0K2m1Plmvl0/5/f18dQhb0Sq5M8YHttqW9lhz325VQHw7W5CYRNZ62Y4cHW4R4FNs57mvFqW3BJFQw8Vm6N7W8mQM-l5mKfT-W79T9-06VbXCZW3b82CH1ZY396W70hdj86DrDj3W1Ds6f272rR34W6BrqyW24SS1zW1Q45jc7RCN_PW22Q6G21lr6mcW1kN2t93jL1hnW5Hsr_p5G2WvyV656Qc2StQ5cW6F8g7z7-Kg-7N5r_M3QQg5ZvW61LzvJ5K_zXKW3lj2tv3blhRkW3YjwZ85zNw5YW3G_h_35FFlvSW3Kp-SK8l5j_sVPBrDy8d7PXTV-vyRv5qLM8zW3fNdDS8pFZlHVLG9tr8zzbhPN8DTqn_WBq-KW16nGTl8zssTGW8Gr6Wp5Ryn63W5BJ84D418YFjW5qcjVK8Kgq1FW8Dwqyq5hYx9mN2_GsCs-xl4MW3rzy2C42kg76W34p6GS4ptwXTW1NFfl48P4m4SW7mTYPG1p8hHWW28JmrM61LJ2fW1lbt_31kc3GBVRJ3QV64HjKdW2GD9PD47jm7zW6WMTg25_qY1-Vn7dzf967Nm-VKsJ-f1n8Q1dN4tFhxh1nq2sf5sW5F003>
> > Recognizing leaders in disruptive technology
> >
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W6T26nM14ybZTW6dmCtT7cCd6F0/5/f18dQhb0S2Dj29v6mLV1vjhY3P5m6CN24C1n6hZxCyW2SjnV21p1WKQW5Hq11H1JRwHXW1qqXWz28V57JW3J1xKr3bC6FxW8dgpwm6nHD4rW6vCpH16Dgnk0W1gcs-j8X48PBW3wjzRx44tN0mW6ZDqWJ92g9nnW1X59SR17kxypW8HD2FM6_yXYnMn0Gy-R1r3VW2Lvn-Y1qjzdlW68ypcr5kWYfzN7VpSFlV86QkW67LYMY7JG08yW4_62bd1mF3zyVXBGl88n_0LMW6jqCNv7qLjS7W6Xskt27y3dCBW9fhwZ65cSf85W1mb3df5Nn0DnW93DFwb3nFM17W7YmWvP8-JzG2W5JWPbV2d-PfyVYq_-p6cVCWZW8fwYl68VSM8tW58Zdzq8hsGmFW1Ly9-p77qV2tN2RTffgR1mrNW5h81zt4S97FmW8JpB095rxsGpW2P5KHH5PX7BFW8g5FrV5_JY7dMQCX6DsnFPYW8xZCRQ7jG7NBW1WZsDB4jj9WGW5w50SL17374yV1x-Y87hjNfWVL424860bD_gW3QR1f14ChxqxW11ydsY4pzXtJW8Cmw2r95QD9DW5Cb5zg4nxxYwV9yPZK5Ddj7gW1RFXTx2wTw1VN269DbHMWz2GW7TyYWr5bMVsCN2t7BWFycsCNW3n9dqd7B9T9jW6sRVbS3ltrN_W8FmrDH9582ppMzsyxlQ1PfhW9k37S07MbCk_W63cPx64H2N-mVgX_HS42P8Lq103>
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W5cJskq8NR9rzW3tTdg12zMQRw0/5/f18dQhb0SfHy9c-h6WW9ktfkr2qwv27W1TNPHw2MMhFJMf58ZFXD6prW7cmS1s8pCQ6vW7nwG3h1njFTyW50Cw2D4rgYkjW6mQ05F1ks0GYW6_5-hK22-WdNW2CwMhS3pY0MHW2FvjG_1rlD8wW256CVw1V5ylxW1v2sJ_3dNRnYW6bF_Zg3v7x07W3jJ_1y5K-FKHW5B4_2r8CSnX0W5KYzdF5lNvDjVGVp-K2WtXMDW1v14y72SwjvSW561xh-3HtrQnW1f6w3M80b5mrW7DM5hk2_1rp5W3ZQ23F8vr5SsW62nL2N41QTtcW8HPBwq8l4fvbW8q2QjZ3Jq4Q-VPcNrg3N0_GNW3SV4v13sDlc5W5z6GX75rcqdtN3Rn6XRX9vZjW3M0gps3pJ2j3W8Fvsjp2Y-j_NW31DpvL8gHTszW33Y7373tdRGYW3sBMHN2-sF9QW5sbtS43CxZ8-VR7CkD8CSXbJW8tYlsv2m713hW8b_lQR37P0d4W15hnZl2-qTYzW1xqH1m2xBM4TW7mLZnf2y4zJmW8nNYrh2xXZL7W1wSspm61B05dW8TbH5T54D7rDW4v5zvx98kS9jW2RzRgb81wP1gW88Skbk3KshbKW14RqHj7RTxd0f5r_Rvd04>
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W8s_-rN7m-nvvW7Z3pB45fnDlF0/5/f18dQhb0SfHD9c-kdHW9ktfkr2qwv27W1TNPHw2MMhFJMf5gB2XD6prW7cmS1s8pCQ6vW7nwG3h1njFTyW50Cw2D4rgYkjW6mQ05F1ks0GYW2kKHXm7D2WJYW1vkhHQ6Xj_kcW367pc56MlMd8W1lqd-y6Jm2VVW1hqPtt2kNcDSW67VLc25T0mgsW7QLMd420_Z7mW6JknFh2fZRN1W6FBdh56D8DBQVc-SN41L4xyjW6FKg-T2XsCWxW7sx5sD64QZb6W8rvsf64JcQNdW6zSL_W6phxZ4VRFkK45G18KhW3y9KYQ3dgtNkW8CTGfL5kSHcvW3Yf33N5PYCbqW3bNXq_3s8Tf6W3dkw0j8l0sfTW3jpGvr3s5f6DVJmlZ25kg61rW3Zj57S8l05b-W8Fv3463G9nW1W5hrtzd8wBFm5W5pPk_L8q02bJMZw8zHDKDvxVFdXv28n2jL0W8gzpmT8m5LcTW5PWj1K5jR9ctVqBzjg64V3p2MBjLtvwKJnCV3qXV03nWqt7W6bwt9L7bQPwZW2Jll3j25xxTKVYnPJV50SFmsN69NH1nsk4dRW3BBqSC153wQyW9c25th56fscNW4DBFxg8vhqH_W2B9r9S5Jy70RV7WB_86zb83V102>Constellation's Alliance with Digital Clarity Group <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W5Mn2nr1hV5cgVDj_sG2b2ftv0/5/f18dQhb0S66Y6XvPVTVVq03654qv3xW2vJt-S5WWPKbW4DdpF06BW1rSVlRpn92NpKdKW8mMwW_6Syys7W6Q2-Kb4JF3tkW5Jfvjs1J6ygQW5d7jH27HXjg7W5411G015r7j3W6jK_MN2kff00N427CvGnH5k6W5Nlp3n7ZSTvBW4d7lqj7L3Jr0N5VtFDMhPS07W1KC1yd6QzVMSW2dctS02bznB7W4pYm-D33NNQFW8btXjz7XJ3kXW2lhTN040HQkxW8czyDl7FF5MMW4HWQt42_mwv2W12TGmk6z1F30F7YZ5Pvj6VHW19hpPK9cl7bQW4bHFlB5Smhh8W3mSkq95ZkD4SW1t6zwj4xYsZtN3_KP_jZ59G4N40Vk2yPDQHlW8lZmpt6dfgZmW4t9h7f3JF86VVLXxRH8DH2C_W1KDP0P7vC1TpVZ5sH93C-dpZW7FjmzY7_fdxvW5XF-5J4t06cXW1HfK4C2yMyq7W6g5cYR1zRN2jW3wTmns2-CXQ3W5VZSZB1X9vTSW5nj8hB5HSnN_W7FxwRS7nD8lDN68GB1dBMr9-W3BVSr17BxDN_W4lXpHG2gcYMZW6qW123670MyWW8f11zy5g4Rb3W7tHVD25r_Rvd0>
> > By R "Ray" Wang
> >
> > <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W6P1Dm8615yBpW33kStn5dPj6z0/5/f18dQhb0S4182dYTs8T_FxR13M9hRW4_nZTY4QKpC2W3TdSGc3R2fScW18qcyj32YnxDW3rbkw71nt9QbW8BvsXH93k_mWW1HVkL08rz4WYN28fV6LCJcNsW5HvxnL3P947tW80hzzB92SFPbW4q6tXm5G3RTsW3JT5yd4fhGd4W960rj24X7XvtW1t5rPG19T0p4N88hcyfHzGNqW1FXfmp1RH_j-V27L3F1_rvWSW8pR7c28JcdMbW33-3Kx8cDLcsN5YMCCH8G0c3W8swFNK600JchVGgVLN1h6MMkW7HlnbK92g-Z0W2LYPQc99_mc-W8c14tx5RjMMyW6ty6151pJDbZW6H8_ft37Phd5W1slkcz7kM5RVW6GxBmG3bzVSlW6GVM8Z8C0dpqW1SWrwg1hVQrfW45ppZ-39_Ms7W2P0-SK7tZS5_W3H-DkH5lKJyHVDWthd1Wgr3BW6gcF978T9-RvW6bMZN07yCN4wW4J-XPj3T6L78W3jJhJj5WF_PkN4398nHX6ThdW6npWfq4PSWx0W3Z7_Xq2szQtMW1hRxCG6XByC3W2Cl5bh6JV4RsW9k4QQN85JPNwW3lkM784jRsj1W8SyqQV5m0MWX102>
> > The Future of Data - An Ultra Brief Summary <http://info.constellationr.com/e1t/c/*W4963xB5Q7z3-W3YXvmS5CdTS50/*W5dCwpY61B3vbW4D0dp15wwh6-0/5/f18dQhb0S4186SyJVvT_GYH14hk-jN19pSGPxDTB0W5HFZJ64z3099W7SK3SW1mKM7XW4dPVfB8JZbV3N7WKXMR2kKBnVyn4Bx8hGC2qW8Dt8Bg1ghY07W17CsjV8x9WqFW5LLYcf7d-Q1rW43kBv-55NS9BVbn4Kb1S4Qz3W2vyws641y1vHW7dYdNv1jDVnZW2J252H5XcRZGW4YRlNx28919lW1N_S401wWxxNW25v4qK3qmYpmW1X5pJq1Z9jtlW3qxFpk5hKRvTW6ypLlX7YWxJKV1LMk_2YphfBW9lDK5k3dX9K9W6y9yjn2kB-4RW5G2B_d7Rk9jmW51HR8P6cD9GgW6nYF1S8nyqYkN7PNdbWSZZ3-N3gh5rjP7HyCW5M54GC58WF82VsZvVs270k99W5jQTtj8VhwMKW6kyJCq3h8RfmW699gkW1M_yKTW6GN62-4WQJdLW7HMCyN21G60YW41KhLs3zbfzBW4HQCKZ1TbDzxW35-dxR7jsvYhW7KNFj03CNzHSW36gqdM6L2ZrPVxTrJK8zQ4b4W5F2Qg03rZghHW6-CKXT5KMcqfW6zx-qL7rRHQ5W7Cbl839lW0gbW114WZy3Cn3Cn103>
> > By Esteban Kolsky, Constellation Orbits
> >
> > Share this newsletter
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> >
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>
--
Don Marti
http://zgp.org/~dmarti/
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Sean W. Bohan------------------------------------------------
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