Go to International Toy Fair sometime...observe the average age of decision makers (sellers)... then observe the hiring practices of major retailers (buyers)... then observe the sourcing tactics of these W2 workers as they constrict the market to define strategic options...
Welcome to the modern marketplace.. innovation and W2 labor structures do not collide well.
Customers and W2 labor structures do not collide well.
Privacy and W2 labor structures do not collide well.
Small business innovators and the major market distribution forces run by W2 labor do not collide well.
The problem is not the "corporation"... the problem is the structure of labor... and the decision trees they can do nothing but fall towards like a sinking ship in a whirlpool.
"Get them tech geeks to upgrade Barbie... that'll sell"
"Hows yer 401k doing?"
Owning the buy cycle erases the concept of a "customer"... owning leverage is not a passive role, and it is not a tail wagging a dog either. The power flip of aggregation requires self-control... seeking stability in lieu of personal authority is the name of the game for the W2... the trade goes in one direction, and it never comes back around.
The vrm partnerships between buyers and sellers only become possible when the structure is equally actionable.
Free and easy wont get you there.
But it does get you Facebook, the NSA and cyberBarbie.
Devon