[projectvrm] Facebook to mine user data for marketers: the collected information was anonymised and aggregated so no data could be traced back to individual users".

["Philip Browning" < >]

Not news to those on this list..re the above heading. But I highlight the following words which is the argument used by many for making what is done ok.

 

I know/we know that this is not an adequate disclaimer because while this may be so once the data is sold it can be added to other data and individuals are able to easily re-identified.

 

The company said “the collected information was anonymised and aggregated so no data could be traced back to individual users”.
Read more: http://www.itnews.com.au/News/401574,facebook-to-mine-user-data-for-marketers.aspx#ixzz3U8RYGqs0

 

What is the appropriate emperor has no cloths response and how does one communicate this to the wider market – even to organisations that think this is an adequate disclaimer /what is good practice in this regard.

 

Philip.

 

Ps – I have seen even supposed VRMy companies use this disclaimer – is it ok to do so if you are within this space?