[projectvrm] Peak ads, from the advertiser POV

[Don Marti < >]

Doc cited this when it came out in 2013...
  THE THEORY OF PEAK ADVERTISING
  AND THE FUTURE OF THE WEB
  http://peakads.org/images/Peak_Ads.pdf

Now here are many of the same points, from a
marketer's point of view:
  The Law of Shitty Clickthroughs
  http://andrewchen.co/the-law-of-shitty-clickthroughs/

  "First it works and then it doesn't."

Why do some ad media get depleted while others don't?

Why are banner ads "slash and burn" while magazine ads
are "permaculture"?

IMHO it comes down to signaling. If the medium
provides for an exchange of information (attention
from buyer traded for signal from seller) it stays
useful.  As soon as either side figures out the other
is trying to get something for nothing, the medium
declines from its "peak".

-- 
Don Marti                    
http://zgp.org/~dmarti/