Re: [projectvrm] measuring intent

[Katherine Warman Kern < >]

I suspect that it may be very "elementary" but they are creating a market for 
something better.

I wonder if there is a VRM utility that could do a better job at measuring 
intent. 

The goal is to make "intent" a widely adopted metric. 

That opens the door for competitors who have solutions to improve depth and 
breadth of "intent".

Then that opens the door for more complete VRM solutions driven by customers 
to establish their superiority over advertiser driven ads looking for clicks.

Sometimes it takes a little door opening to launch a new idea and this could 
be it. . . .

Katherine Warman Kern
@comradity

> On Feb 4, 2015, at 7:02 AM, Rob van Eijk 
> <
 >
>  wrote:
> 
> It seems to be based on correlation with panel behavior. 
> http://www.pureclick.com/detailed-panel-explanation/
> 
> I am not convinced that this is an example that demonstrates the value of 
> VRM. I think the indicator measuring user intent this way, is - at best - 
> an interpretation of observed panel behavior. It may give a correlation 
> that works for you, but it is far from causality.
> 
> Regards,
> Rob
> 
> Katherine Warman Kern schreef op 2015-02-04 12:08:
>> Here's a non-VRM service which may turn out to be key to demonstrating
>> the value of VRM.
>> http://www.pureclick.com
>> The company offers a service to protect advertisers from click fraud.
>> Their criteria for a valid click are three, the third "Valid Intent -
>> Did they actually want to browse your site after clicking on your ad?"
>> I have no idea how they verify but I bet a VRM tool would be more
>> effective than a CAPTCHA.
>> Katherine Warman Kern
>> @comradity
> 
>