Re: [projectvrm] measuring intent

[Rob van Eijk < >]

It seems to be based on correlation with panel behavior. 
http://www.pureclick.com/detailed-panel-explanation/

I am not convinced that this is an example that demonstrates the value 
of VRM. I think the indicator measuring user intent this way, is - at 
best - an interpretation of observed panel behavior. It may give a 
correlation that works for you, but it is far from causality.

Regards,
Rob

Katherine Warman Kern schreef op 2015-02-04 12:08:
> Here's a non-VRM service which may turn out to be key to demonstrating
> the value of VRM.
>
> http://www.pureclick.com
>
> The company offers a service to protect advertisers from click fraud.
> Their criteria for a valid click are three, the third "Valid Intent -
> Did they actually want to browse your site after clicking on your ad?"
>
> I have no idea how they verify but I bet a VRM tool would be more
> effective than a CAPTCHA.
>
> Katherine Warman Kern
> @comradity