[projectvrm] measuring intent

[Katherine Warman Kern < >]

Here's a non-VRM service which may turn out to be key to demonstrating the 
value of VRM. 

http://www.pureclick.com

The company offers a service to protect advertisers from click fraud. Their 
criteria for a valid click are three, the third "Valid Intent - Did they 
actually want to browse your site after clicking on your ad?" 

I have no idea how they verify but I bet a VRM tool would be more effective 
than a CAPTCHA.

Katherine Warman Kern
@comradity