RE: [projectvrm] The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem | Monday Note

["Mike O'Neill" < >]

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Mozilla's TP is good. It still relies on a curated list rather than behaviour 
detecting like PrivacyBadger but presumably the list will be pruned of 
servers that properly respect DNT.

It is not quite there yet, though the code & process is wonderfully 
transparent. Requests still go out to "blocked" resources but I reported  the 
bug & it is getting fixed. 

https://bugzilla.mozilla.org/show_bug.cgi?id=1100024


Mike


> -----Original Message-----
> From: Don Marti 
> [mailto:
 ]
> Sent: 09 December 2014 15:45
> To: T.Rob
> Cc: 'Wunderlich, John'; 'Doc Searls'; 'ProjectVRM list'; 'Ben Williams'
> Subject: Re: [projectvrm] The Rise of AdBlock Reveals A Serious Problem in 
> the
> Advertising Ecosystem | Monday Note
> 
> The ad-agency-friendly ad blocker is already here:
>   https://www.eff.org/privacybadger
> 
> Mozilla has a built-in tracking protection project
> as well, haven't tried it yet:
>   https://support.mozilla.org/en-US/kb/tracking-protection-firefox
> 
> If you want to see how it works, install Privacy
> Badger, turn off other ad blockers, and go read the
> article on Quartz...
>   http://qz.com/308175/the-rise-of-adblock-reveals-a-serious-problem-in-the-
> advertising-world/
> 
> There's some tracking going on (and Privacy Badger is
> blocking it), but checkitout...a web implementation
> of magazine-style ads.  Big and attention-getting,
> not crappy or creepy.  And with tracking protection
> on, unlikely to be "relevant", so the reader has a
> reason to look at them.
> 
> If users block the targeted third-party ads that
> don't pull their weight, and let the potentially
> valuable non-targeted kind through, it's a win for
> legit advertisers.  Privacy Badger is not 100%, but
> the closest I've seen.  (You can't really understand
> a media outlet without seeing the first-party ads if
> it has them.)
> 
> Next step is for high-value web properties such
> as Quartz (run by the same company that runs the
> Atlantic) to quietly "nudge" users into turning on
> their tracking protection.  (Ideally you get people
> to protect themselves from the crappy targeted
> ads before they get frustrated, search "block ads"
> and over-block.) http://ad.aloodo.com/ is a first
> experiment, but there are a lot of ways to do it.
> 
> Don
> 
> begin T.Rob quotation of Tue, Dec 09, 2014 at 07:47:13AM -0500:
> >
> > The lawsuit is very illustrative.  One group sees a need in the market and
> addresses it with code.  Another sees a need and seeks remedy in court.  If 
> you
> were an investor choosing between a business model based on innovation and
> one based on legal subsidies, where do you put your money?  I'm betting on
> innovation every time.
> >
> >
> >
> > Filloux says that "a single private entity cannot decide what is 
> > acceptable or
> not for an entire sector. Especially in such an opaque fashion."  The thing 
> is, it
> *isn't* a single private entity.  It is but one approach to ad blocking and 
> it has
> been adopted by millions of private entities as being their preferred
> implementation.  That some of these users do not know of other
> implementations and just take the default confers on Eyeo some additional
> influence but that is hardly something to sue over.
> >
> >
> >
> > Of course, that they haven't tried to solve this through code is a bit
> comforting.  I can't imagine what an ad blocker written by an ad company 
> would
> do under the covers. ;-)  But if they wanted to resolve this through 
> innovation
> instead of seeking legal subsidy of their broken business model they might
> consider actually innovating.  For example, by coming up with ads people 
> don't
> want to block.
> >
> >
> >
> > Kind regards,
> >
> > -- T.Rob
> >
> >
> >
> > T.Robert Wyatt, Managing partner
> >
> > IoPT Consulting, LLC
> >
> > +1 704-443-TROB (8762) Voice/Text
> >
> > +44 (0) 8714 089 546  Voice
> >
> > https://ioptconsulting.com <https://ioptconsulting.com/>
> >
> > https://twitter.com/tdotrob
> >
> >
> >
> > From: Wunderlich, John 
> > [mailto:
 ]
> > Sent: Tuesday, December 09, 2014 6:46 AM
> > To: Doc Searls
> > Cc: ProjectVRM list; Ben Williams
> > Subject: Re: [projectvrm] The Rise of AdBlock Reveals A Serious Problem 
> > in the
> Advertising Ecosystem | Monday Note
> >
> >
> >
> > I'd like to hear their response as well. The secondary theme in the piece 
> > was
> about how the company does make money - including white listing and
> 'acceptable' ads. If I read it correctly this isn't about allowing users to 
> expression
> intention, but rather trying to align the ad economy with what they believe 
> most
> users will find acceptable.
> >
> > On Tuesday, December 9, 2014, Doc Searls 
> > <
 >
> wrote:
> >
> > Thanks. A lot in there, and in the comments below.
> >
> > I am also cc'ing Ben Williams, who works for adblockplus.org in Cologne. 
> > I'd
> like to hear their position on the piece.
> >
> > Doc
> >
> > > On Dec 9, 2014, at 5:22 AM, John Wunderlich 
> > > <
 
> <javascript:;> > wrote:
> > >
> > > Did anyone see this piece? I don't know the site, but the main point is 
> > > that
> advertisers are considering suing the makers of AdBlock Plus, I pulled this 
> quote
> for the list:
> > >
> > > "Regardless of its validity, the legal action misses a critical point. 
> > > By
> downloading the plug-in AdBlock Plus (ABP) on a massive scale, users do vote
> with their mice against the growing invasiveness of digital advertising.
> Therefore, suing Eyeo, the company that maintains ABP, is like using 
> Aspirin to
> fight cancer. A different approach is required but very few seem ready to 
> face
> that fact."
> > >
> > > http://www.mondaynote.com/2014/12/08/the-rise-of-adblock-reveals-a-
> serious-problem-in-the-advertising-ecosystem/?utm_source=feedburner
> <http://www.mondaynote.com/2014/12/08/the-rise-of-adblock-reveals-a-
> serious-problem-in-the-advertising-
> ecosystem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed
> %3A+monday-note+(Monday+Note)>
> &utm_medium=feed&utm_campaign=Feed%3A+monday-note+(Monday+Note)
> > >
> > >
> > >
> > > Fat fingered from a portable device...disregard errurs
> > >
> > > John Wunderlich
> > > Privacist
> >
> >
> >
> > --
> > John Wunderlich
> >
> > Fat fingered from a mobile device
> > Pleez 4give spelling errurz!
> >
> >
> >
> >
> >
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> 
> --
> Don Marti
> http://zgp.org/~dmarti/
> 
 
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